What an email marketing specialist can do for you
Before hiring an email marketing specialist it’s important to know what they can do for you and your business. Here’s my top 5 things you should consider …
1. Finding you the right service provider
Google ‘Best Email Service For Business In 2018’ and it returns 3 billion results. Add ‘Review’ to this and you get it down to just under 1 billion.
My point is that the information out there is extensive and overwhelming. Ask around about which service provider your peers use and you’ll receive dozens of opinions, each one different from the last.
Remember: Your business needs are different from someone else’s.
What you need and how you want your business to grow will dictate which email provider is right for you. An email marketing specialist will help you navigate this key decision and provide options including the pros and cons for each.
Pro tip: It isn’t always the provider who offers a FREE version. Investing a little bit of money each month in a quality provider can make all the difference for your business.
2. Growing your subscriber list
Whether you’re starting from zero or want to grow your existing list, an email marketing specialist can help.
A good specialist will provide you with a list of things you can try, but a great specialist will look at your business, research your industry and tailor an action plan for you.
Question? Can you look at your website and list 4 ways it can capture email addresses? An email marketing specialist can.
3. Getting social
Even though your email marketer works in a specific area of marketing, they also need to understand and work with your social channels.
Because one of your top marketing strategies should be to turn your social followers into email subscribers.
Huh! … why?
Simply put, email marketing produces one of the highest conversion rates of all online marketing channels.
4. Giving your business the edge
At the end of the day, your specialist will be able to demonstrate how to talk to your customers and prospects – what to say, how to say it and when to say it.
– understanding your different customer segments.
– creating tailored and engaging content for each communication.
– automating sequences and optimising each.
Question: Someone signs up to your email list. What are the top 3 things you should say to them in order to get them to stick around?
An email marketing specialist knows.
5. Measuring it all
You’ve got your list. You’re sending out emails. Some are doing well and some aren’t. Do you know why?
An email specialist will help you figure that out. They should be able to do the following three things to help you understand your engagement rates and what they mean:
– Report – help you set up reporting and also help you understand the meaning of each metric for your business.
– Provide insights – help you take valuable insights from the numbers and understand what they mean for your email communications.
– Make recommendations – take those insights and interpret them into actionable items that will help grow and optimise your customer base.
Thinking about hiring an email marketing specialist?
Whether you’re just starting out or have been in business for a while, hiring an email marketing specialist can help you find new prospects, convert prospects into customers, get existing customers to repeat buy, win back inactive customers … the list goes on.
Why is all of this important? Because it ultimately means increasing your revenue.
Thinking about hiring an email expert? When you’re ready to take your email marketing to the next level, or you just want to start in the right way, head to my services page to find out how I can help you.