4 steps to sprinkling Christmas joy upon your 2019 email marketing campaigns
đđđ»+ Free Download [27 Christmas subject lines]đđ»đ The Chrissy decs can remain in the box, but right now you need to start thinking about your Christmas content and email campaigns. Before you break out in a cold sweat, Iâve got you covered with my 4-step plan for getting your email marketing shipshape and primed for one of the most profitable times of the year. The good news⊠itâs a time of year where people are already in buying mode, and even more good news⊠email marketing can contribute up to 20% of your sales*. The bad news⊠every other business will be promoting their Christmas campaigns too, so youâll be competing for in-box space and your subscribersâ attention. That is why NOW is the time to get on top of your email marketing plan, so hereâs my top 4 ways you can start doing that today. 1. Start with your subscriber list Before you start thinking about what youâre going to send, itâs important to do some list cleaning. Ideally you should do this regularly, but if you donât then now is the perfect time to start. Why? Because over time contacting âinactiveâ subscribers (those that stop opening your emails), could have a negative impact on your sender reputation. This means that more of your emails could end up in the Junk folder and not get seen by as many people. Hereâs 3 steps to cleaning your list: Step 1. Decide on what makes an inactive subscriber for your business. Perhaps itâs someone who hasnât opened one or more of your emails...
7 subject lines you need to try
What if I told you that over a third of your subscribers will decide whether or not they will open your message based on your subject line? Itâs kind of a big deal. So what can you do to create kick ass subject lines? Glad you asked ⊠Firstly, your mission is to find 2-3 subject line formats that you can rotate depending on what type of email communication youâre sending. Itâs important to have a few options to hand because sending the same style of subject line over and over again will lose the magic youâve worked so hard to create. So with that in mind, letâs look at 7 different styles of subject lines you can start using straight away. Style 1 | Get to the point With 50% of Australians choosing to check their emails on a mobile device, itâs important to grab your readerâs attention by keeping your subject line short and to the point. Donât make them think too hard, because when content is too hard to consume we tend to switch off and move to the next thing. Examples for short subject lines: 10 gluten free pasta recipes 70% off starts now Your welcome gift Style 2 | Length If youâre not entirely convinced that Style 1 is the way to go then start testing short-form against long-form subject lines. Just remember that your subject line still needs to be engaging and to the point. Donât just add in words that donât add value. The idea for testing subject lines is to test ONE thing at a time. In...
