Strategy Tag

4 steps to sprinkling Christmas joy upon your 2019 email marketing campaigns

🎄👇🏻+ Free Download [27 Christmas subject lines]👇🏻🎄 The Chrissy decs can remain in the box, but right now you need to start thinking about your Christmas content and email campaigns. Before you break out in a cold sweat, I’ve got you covered with my 4-step plan for getting your email marketing shipshape and primed for one of the most profitable times of the year. The good news… it’s a time of year where people are already in buying mode, and even more good news… email marketing can contribute up to 20% of your sales*. The bad news… every other business will be promoting their Christmas campaigns too, so you’ll be competing for in-box space and your subscribers’ attention. That is why NOW is the time to get on top of your email marketing plan, so here’s my top 4 ways you can start doing that today. 1. Start with your subscriber list  Before you start thinking about what you’re going to send, it’s important to do some list cleaning. Ideally you should do this regularly, but if you don’t then now is the perfect time to start. Why? Because over time contacting ‘inactive’ subscribers (those that stop opening your emails), could have a negative impact on your sender reputation. This means that more of your emails could end up in the Junk folder and not get seen by as many people. Here’s 3 steps to cleaning your list: Step 1. Decide on what makes an inactive subscriber for your business. Perhaps it’s someone who hasn’t opened one or more of your emails in the last 3, 6 or 12 months? Step 2. Create a segment of these people and send a reactivation email. It should include an incentive to try to win back their interest or business, e.g. a bespoke special offer or discount. Subscribers who open the campaign can be considered ‘reactivated’ and included in your Christmas campaign emails. Those that don’t open your email can remain in the ‘inactive’ segment. Step 3. Decide what you’d like to do with the ‘inactive’ segment. Considering the effort you went to acquiring these people, think about how else you could use them, e.g. for Facebook targeting? 2. Revisit your emails from Christmases past If you’ve been through a Christmas campaign before for your business, take the time to go over your results and see what worked and what didn’t. Learn as much as possible so you can get better at it this year. Look at results (stats/metrics) that...