Strategy Archives - The Email Marketing Mum
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Strategy Tag

The Email Marketing Mum / Posts tagged "Strategy"
How to keep new customers happy and coming back for more.

How to keep new customers happy and coming back for more

It’s great to see all that effort you’ve put into your promotional campaigns is finally winning you new customers. High five girlfriend! Now the question is, once someone buys from you – then what do you do with them? Their shopping experience doesn’t end once they’ve submitted their order. In fact, it’s only just the beginning. Breaking down the shopping experience… Whether we buy in-store or online, our brains are chemically programmed to activate when we experience something new or exciting. In a nutshell, each time we buy something our Dopamine receptors are activated. You may have heard (or experienced) the term ‘shoppers high’. Well, it’s not a myth. Without sounding too geeky, Dopamine is a neurotransmitter that helps control the brain’s reward and pleasure centres. It enables us not only to see a reward, but to move toward it. Science out of the way – what does this have to do with keeping new customers happy? Short answer = everything. Longer answer = at the point of purchase, and the follow days after, it’s important to captialise on the shoppers high that your customer will be experiencing. This is especially important for online stores as physical products need to be packed and shipped, which leaves a time lag between the handing over of payment to the product arriving in their hands. Compare that to a buying experience from a physical store where the customer is able to walk away with their newly purchased item resulting in instant gratification. So, when it comes to creating an online shopping experience, how do you...

4 steps to sprinkling Christmas joy upon your 2019 email marketing campaigns

4 steps to sprinkling Christmas joy upon your 2019 email marketing campaigns

🎄👇🏻+ Free Download [27 Christmas subject lines]👇🏻🎄 The Chrissy decs can remain in the box, but right now you need to start thinking about your Christmas content and email campaigns. Before you break out in a cold sweat, I’ve got you covered with my 4-step plan for getting your email marketing shipshape and primed for one of the most profitable times of the year. The good news… it’s a time of year where people are already in buying mode, and even more good news… email marketing can contribute up to 20% of your sales*. The bad news… every other business will be promoting their Christmas campaigns too, so you’ll be competing for in-box space and your subscribers’ attention. That is why NOW is the time to get on top of your email marketing plan, so here’s my top 4 ways you can start doing that today. 1. Start with your subscriber list  Before you start thinking about what you’re going to send, it’s important to do some list cleaning. Ideally you should do this regularly, but if you don’t then now is the perfect time to start. Why? Because over time contacting ‘inactive’ subscribers (those that stop opening your emails), could have a negative impact on your sender reputation. This means that more of your emails could end up in the Junk folder and not get seen by as many people. Here’s 3 steps to cleaning your list: Step 1. Decide on what makes an inactive subscriber for your business. Perhaps it’s someone who hasn’t opened one or more of your emails...

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