How to write a killer email (when you hate writing emails)
When it comes time to sitting down to write your email copy do you find that you’re suddenly fascinated with cleaning the top shelf of the pantry? What about when you finally do run out of ‘important’ household chores? Do you sit at your computer and bash out some solid copy...
Creating a lead magnet beyond giving a discount
If you own an online store and don’t currently have a lead magnet, or only have a discount offer, then this post is for you. Thinking outside of the square by creating a lead magnet that goes beyond giving a discount will go a long way to building a loyal...
[Infographic] 10 steps to figuring out your email marketing needs
Finding the right email marketing platform for your business depends on what you want to use it for, but knowing what that is exactly be can hard to articulate, especially if you don't know much about email to begin with. I feel you. That's why I've created a 10 step checklist...
My start up story
I love working with small businesses, especially fellow mums, so I thought it was only fitting that I shared my own small business story. I grew up around family businesses. When I was in primary school I thought that it was normal to have both parents at home after school. As...
