Email Service Provider Archives - The Email Marketing Mum
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Email Service Provider Tag

The Email Marketing Mum / Posts tagged "Email Service Provider"
10 STEPS TO WORKING OUT YOUR EMAIL MARKETING PLATFORM NEEDS

[Infographic] 10 steps to figuring out your email marketing needs

Finding the right email marketing platform for your business depends on what you want to use it for, but knowing what that is exactly be can hard to articulate, especially if you don't know much about email to begin with. I feel you. That's why I've created a 10 step checklist to help you get clear on the things you want to use email for and perhaps even discover some things you never knew were important to you! Save or share it below, or download the PDF version here. No sign up required.   [DISPLAY_ULTIMATE_SOCIAL_ICONS] Let's break down each step from the infographic and why you may want to consider it when choosing an email marketing platform for your business. 1. Integrates with my website / eCommerce, e.g. Shopify, Woo or Big Commerce etc. If you're a product-based business this is a biggy. You want an email marketing platform that speaks directly to your e-Commerce site. This is for two reasons: One: there's less chance of it being buggy (๐Ÿžok, not a technical term). What this really means is that the more pair of hands handling your data, the more chances there are of something potentially going wrong. Two: Sometimes (sometimes) there's limitations to what a third party plug in can offer. So you might not be able to get all features than if you went with a direct integration option. Step 1 verdict: Deal breaker. Get the direct integration.ย    2. Integrates with my Customer Relationship Management System (CRM), e.g. Sales Force. If you've just thought: What's one of those?, then chances are...

Mailchimp changes: the low down

Mailchimp changes: the low down

On May 15 Mailchimp announced that they arenโ€™t just an email platform anymore, instead calling themselves an all-in-one marketing platform. ๐Ÿ˜ฑ Their new direction aims to give their users a one-stop-shop for marketing themselves - whether they want to send an email, create a Facebook ad, send a postcard and even schedule a social media post โ€ฆ and coming soon, websites! Yes, the largest email service provider wants to take over end-to-end management of all of your marketing needs. They want to compete with the likes of Squarespace, Wix and Shopify (which makes sense after recently breaking ties with Shopifyโ€™s native integration). But for now, letโ€™s just focus on their current changes and what it means for you as a Mailchimp account holder. [eltd_highlight background_color="" color="#e2978e"]Mailchimpโ€™s changes will affect all existing account holders, however the most affected will be those on a free plan. ย [/eltd_highlight] So, we all know that one of the best things about Mailchimp is that free account holders have been able to access most of the same functionality as a paying user. This was what attracted start-ups and those with teeny-weeny marketing budgets to the platform because they could access really powerful tools without paying a cent. Not anymore. Now, as a free account holder, youโ€™ll still have access to some functions, but these will be more limited. The good news is that Mailchimp wonโ€™t be taking anything away so whatever you already have set up in your free account will remain as it isโ€ฆ phew! The BIGGEST NEWS that will affect ALL account holders...

What the Mail Chimp and Shopify break up means for you.

Mail Chimp and Shopify Break Up – What It Means For You

If you use Mailchimp and Shopify then youโ€™ve probably heard the news that theyโ€™ve ended their relationship and will only be talking through third party integrations from now on. Boo! The two key things you need to know are: 1 - Mailchimp and Shopify direct integration is no longer available to NEW users.ย  2 - EXISTING users have until May 12 to choose whether they will adopt a third party solution or move to another platform that offers a one-click integration. Of course this means that small business owners are caught in the middle and now need to decide whether to stay with Mailchimp or find another Email Service Provider.ย    Hereโ€™s the low down on what went down โ€ฆ According to Mailchimp, itโ€™s about maintaining the privacy of their customerโ€™s data after Shopify updated their terms to gain access to any data Mailchimp collects about its users, including data it collected in the past.ย  And Shopify argue that by not sharing key data itโ€™s giving their merchants (shop owners) a poor experience because they wonโ€™t have complete oversight into their business or customer data.   So what are your options? Before we look at these, hereโ€™s a few questions to ask yourself: Q1. Why did you choose Mailchimp in the first place? Q2. Up until now, has Mailchimp met your email marketing needs? Q3. Are you an expert user and possibly hitting your head on the ceiling a bit with its functionality, or are you still learning the ropes? Itโ€™s easy to get caught up in other people's comments and opinions because youโ€™ll read...

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