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Email Service Provider Tag

The Email Marketing Mum / Posts tagged "Email Service Provider"
Mailchimp changes: the low down

Mailchimp changes: the low down

On May 15 Mailchimp announced that they aren’t just an email platform anymore, instead calling themselves an all-in-one marketing platform. 😱 Their new direction aims to give their users a one-stop-shop for marketing themselves - whether they want to send an email, create a Facebook ad, send a postcard and even schedule a social media post … and coming soon, websites! Yes, the largest email service provider wants to take over end-to-end management of all of your marketing needs. They want to compete with the likes of Squarespace, Wix and Shopify (which makes sense after recently breaking ties with Shopify’s native integration). But for now, let’s just focus on their current changes and what it means for you as a Mailchimp account holder. [eltd_highlight background_color="" color="#e2978e"]Mailchimp’s changes will affect all existing account holders, however the most affected will be those on a free plan.  [/eltd_highlight] So, we all know that one of the best things about Mailchimp is that free account holders have been able to access most of the same functionality as a paying user. This was what attracted start-ups and those with teeny-weeny marketing budgets to the platform because they could access really powerful tools without paying a cent. Not anymore. Now, as a free account holder, you’ll still have access to some functions, but these will be more limited. The good news is that Mailchimp won’t be taking anything away so whatever you already have set up in your free account will remain as it is… phew! The BIGGEST NEWS that will affect ALL account holders is how Mailchimp classify their total subscriber count for audiences. It used to be that as long as you had less than 2,000 subscribers you wouldn’t have to pay to play. In this instance subscribers were only classified as ‘active’ contacts and you didn’t have to pay for any cleaned, non-subscribed (transactional) or unsubscribed addresses. Now, the limit is still up to 2,000 subscribers, however Mailchimp is now classifying these as active subscribers AND non-subscribers AND unsubscribes. So, your total subscriber count will reach 2,000 contacts much quicker. If you’re already closing in on 2,000 subscribers and think this change will put you over the limit then you have until June 15 either clean out or archive inactive data. [eltd_separator class_name="" type="full-width" position="center" color="#e2978e" border_style="solid" width="" thickness="1" top_margin="" bottom_margin=""] Here’s a quick guide to explaining the different Mailchimp terms: 1. Subscriber – someone who is actively subscribed to your email list. 2. Unsubscribe – someone who has...

What the Mail Chimp and Shopify break up means for you.

Mail Chimp and Shopify Break Up – What It Means For You

If you use Mailchimp and Shopify then you’ve probably heard the news that they’ve ended their relationship and will only be talking through third party integrations from now on. Boo! The two key things you need to know are: 1 - Mailchimp and Shopify direct integration is no longer available to NEW users.  2 - EXISTING users have until May 12 to choose whether they will adopt a third party solution or move to another platform that offers a one-click integration. Of course this means that small business owners are caught in the middle and now need to decide whether to stay with Mailchimp or find another Email Service Provider.    Here’s the low down on what went down … According to Mailchimp, it’s about maintaining the privacy of their customer’s data after Shopify updated their terms to gain access to any data Mailchimp collects about its users, including data it collected in the past.  And Shopify argue that by not sharing key data it’s giving their merchants (shop owners) a poor experience because they won’t have complete oversight into their business or customer data.   So what are your options? Before we look at these, here’s a few questions to ask yourself: Q1. Why did you choose Mailchimp in the first place? Q2. Up until now, has Mailchimp met your email marketing needs? Q3. Are you an expert user and possibly hitting your head on the ceiling a bit with its functionality, or are you still learning the ropes? It’s easy to get caught up in other people's comments and opinions because you’ll read everything from those wanting to jump ship to those that don’t think it’s a big deal. So, what are YOUR options? Well, there’s essentially two … stay or go. Let's look at both.   Option 1 | Stay If you’re thinking of staying then Mailchimp are offering 3 work-arounds …   THIRD PARTY INTEGRATIONS The most popular of these is adopting and using third party integrations such as Zapier, Automate or ShopSync. The pros are that you’ll be able to sync your store data and trigger automations. The added bonus is that you won’t have to deal with researching, choosing and migrating to another platform. The cons are that Zapier and Automate consider Shopify a ‘Premium App’ which means you’ll have to pay a monthly subscription fee to use each of them. On the other hand, ShopSync is free.   MANUAL UPLOAD Yes, Mailchimp are suggesting that you manually upload your data. Ummm … the 00’s called and it wants its workaround back. Seriously,...