Email marketing Archives - The Email Marketing Mum
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Email marketing Tag

The Email Marketing Mum / Posts tagged "Email marketing"
4 steps to sprinkling Christmas joy upon your 2019 email marketing campaigns

4 steps to sprinkling Christmas joy upon your 2019 email marketing campaigns

🎄👇🏻+ Free Download [27 Christmas subject lines]👇🏻🎄 The Chrissy decs can remain in the box, but right now you need to start thinking about your Christmas content and email campaigns. Before you break out in a cold sweat, I’ve got you covered with my 4-step plan for getting your email marketing shipshape and primed for one of the most profitable times of the year. The good news… it’s a time of year where people are already in buying mode, and even more good news… email marketing can contribute up to 20% of your sales*. The bad news… every other business will be promoting their Christmas campaigns too, so you’ll be competing for in-box space and your subscribers’ attention. That is why NOW is the time to get on top of your email marketing plan, so here’s my top 4 ways you can start doing that today. 1. Start with your subscriber list  Before you start thinking about what you’re going to send, it’s important to do some list cleaning. Ideally you should do this regularly, but if you don’t then now is the perfect time to start. Why? Because over time contacting ‘inactive’ subscribers (those that stop opening your emails), could have a negative impact on your sender reputation. This means that more of your emails could end up in the Junk folder and not get seen by as many people. Here’s 3 steps to cleaning your list: Step 1. Decide on what makes an inactive subscriber for your business. Perhaps it’s someone who hasn’t opened one or more of your emails in the last 3, 6 or 12 months? Step 2. Create a segment of these people and send a reactivation email. It should include an incentive to try to win back their interest or business, e.g. a bespoke special offer or discount. Subscribers who open the campaign can be considered ‘reactivated’ and included in your Christmas campaign emails. Those that don’t open your email can remain in the ‘inactive’ segment. Step 3. Decide what you’d like to do with the ‘inactive’ segment. Considering the effort you went to acquiring these people, think about how else you could use them, e.g. for Facebook targeting? 2. Revisit your emails from Christmases past If you’ve been through a Christmas campaign before for your business, take the time to go over your results and see what worked and what didn’t. Learn as much as possible so you can get better at it this year. Look at results (stats/metrics) that...

Mailchimp changes: the low down

Mailchimp changes: the low down

On May 15 Mailchimp announced that they aren’t just an email platform anymore, instead calling themselves an all-in-one marketing platform. 😱 Their new direction aims to give their users a one-stop-shop for marketing themselves - whether they want to send an email, create a Facebook ad, send a postcard and even schedule a social media post … and coming soon, websites! Yes, the largest email service provider wants to take over end-to-end management of all of your marketing needs. They want to compete with the likes of Squarespace, Wix and Shopify (which makes sense after recently breaking ties with Shopify’s native integration). But for now, let’s just focus on their current changes and what it means for you as a Mailchimp account holder. [eltd_highlight background_color="" color="#e2978e"]Mailchimp’s changes will affect all existing account holders, however the most affected will be those on a free plan.  [/eltd_highlight] So, we all know that one of the best things about Mailchimp is that free account holders have been able to access most of the same functionality as a paying user. This was what attracted start-ups and those with teeny-weeny marketing budgets to the platform because they could access really powerful tools without paying a cent. Not anymore. Now, as a free account holder, you’ll still have access to some functions, but these will be more limited. The good news is that Mailchimp won’t be taking anything away so whatever you already have set up in your free account will remain as it is… phew! The BIGGEST NEWS that will affect ALL account holders is how Mailchimp classify their total subscriber count for audiences. It used to be that as long as you had less than 2,000 subscribers you wouldn’t have to pay to play. In this instance subscribers were only classified as ‘active’ contacts and you didn’t have to pay for any cleaned, non-subscribed (transactional) or unsubscribed addresses. Now, the limit is still up to 2,000 subscribers, however Mailchimp is now classifying these as active subscribers AND non-subscribers AND unsubscribes. So, your total subscriber count will reach 2,000 contacts much quicker. If you’re already closing in on 2,000 subscribers and think this change will put you over the limit then you have until June 15 either clean out or archive inactive data. [eltd_separator class_name="" type="full-width" position="center" color="#e2978e" border_style="solid" width="" thickness="1" top_margin="" bottom_margin=""] Here’s a quick guide to explaining the different Mailchimp terms: 1. Subscriber – someone who is actively subscribed to your email list. 2. Unsubscribe – someone who has...

What the Mail Chimp and Shopify break up means for you.

Mail Chimp and Shopify Break Up – What It Means For You

If you use Mailchimp and Shopify then you’ve probably heard the news that they’ve ended their relationship and will only be talking through third party integrations from now on. Boo! The two key things you need to know are: 1 - Mailchimp and Shopify direct integration is no longer available to NEW users.  2 - EXISTING users have until May 12 to choose whether they will adopt a third party solution or move to another platform that offers a one-click integration. Of course this means that small business owners are caught in the middle and now need to decide whether to stay with Mailchimp or find another Email Service Provider.    Here’s the low down on what went down … According to Mailchimp, it’s about maintaining the privacy of their customer’s data after Shopify updated their terms to gain access to any data Mailchimp collects about its users, including data it collected in the past.  And Shopify argue that by not sharing key data it’s giving their merchants (shop owners) a poor experience because they won’t have complete oversight into their business or customer data.   So what are your options? Before we look at these, here’s a few questions to ask yourself: Q1. Why did you choose Mailchimp in the first place? Q2. Up until now, has Mailchimp met your email marketing needs? Q3. Are you an expert user and possibly hitting your head on the ceiling a bit with its functionality, or are you still learning the ropes? It’s easy to get caught up in other people's comments and opinions because you’ll read everything from those wanting to jump ship to those that don’t think it’s a big deal. So, what are YOUR options? Well, there’s essentially two … stay or go. Let's look at both.   Option 1 | Stay If you’re thinking of staying then Mailchimp are offering 3 work-arounds …   THIRD PARTY INTEGRATIONS The most popular of these is adopting and using third party integrations such as Zapier, Automate or ShopSync. The pros are that you’ll be able to sync your store data and trigger automations. The added bonus is that you won’t have to deal with researching, choosing and migrating to another platform. The cons are that Zapier and Automate consider Shopify a ‘Premium App’ which means you’ll have to pay a monthly subscription fee to use each of them. On the other hand, ShopSync is free.   MANUAL UPLOAD Yes, Mailchimp are suggesting that you manually upload your data. Ummm … the 00’s called and it wants its workaround back. Seriously,...

Email subject lines to test

7 subject lines you need to try

What if I told you that over a third of your subscribers will decide whether or not they will open your message based on your subject line? It’s kind of a big deal. So what can you do to create kick ass subject lines? Glad you asked … Firstly, your mission is to find 2-3 subject line formats that you can rotate depending on what type of email communication you’re sending. It’s important to have a few options to hand because sending the same style of subject line over and over again will lose the magic you’ve worked so hard to create. So with that in mind, let’s look at 7 different styles of subject lines you can start using straight away.   Style 1 | Get to the point With 50% of Australians choosing to check their emails on a mobile device, it’s important to grab your reader’s attention by keeping your subject line short and to the point. Don’t make them think too hard, because when content is too hard to consume we tend to switch off and move to the next thing. Examples for short subject lines: 10 gluten free pasta recipes 70% off starts now Your welcome gift   Style 2 | Length If you’re not entirely convinced that Style 1 is the way to go then start testing short-form against long-form subject lines. Just remember that your subject line still needs to be engaging and to the point. Don’t just add in words that don’t add value. The idea for testing subject lines is to test ONE thing at a time. In this instance, I recommend keeping your topic the same and experimenting with word length. Examples for testing short VS. long subject lines: Luxury at a great price VS. A little bit of luxury at a great price Tidy your wardrobe in 10 minutes VS. How to get a tidy wardrobe in only 10 minutes Take an extra 20% off! VS. Heads up: extra 20% off end of season sale starts today   Style 3 | Ask a question It’s a natural instinct for humans to be curious, so spark it with a question. The trick is to make your question more of a teaser so the reader is left with no choice but to open your email to find the answer. Examples for question subject lines: Want to see something cool? Dark chocolate or milk chocolate? Need to make a good first impression?   Style 4 | Be left field Power someone’s interest with an 'out there' subject line. Have a play and...

What an email marketing specialist can do for you.

What an email marketing specialist can do for you

Before hiring an email marketing specialist it’s important to know what they can do for you and your business. Here’s my top 5 things you should consider … 1. Finding you the right service provider Google ‘Best Email Service For Business In 2018’ and it returns 3 billion results. Add ‘Review’ to this and you get it down to just under 1 billion. My point is that the information out there is extensive and overwhelming. Ask around about which service provider your peers use and you’ll receive dozens of opinions, each one different from the last. Remember: Your business needs are different from someone else’s. What you need and how you want your business to grow will dictate which email provider is right for you. An email marketing specialist will help you navigate this key decision and provide options including the pros and cons for each. Pro tip: It isn’t always the provider who offers a FREE version. Investing a little bit of money each month in a quality provider can make all the difference for your business. 2. Growing your subscriber list Whether you’re starting from zero or want to grow your existing list, an email marketing specialist can help. A good specialist will provide you with a list of things you can try, but a great specialist will look at your business, research your industry and tailor an action plan for you. Question? Can you look at your website and list 4 ways it can capture email addresses? An email marketing specialist can. 3. Getting social Even though your email marketer works in a specific area of marketing, they also need to understand and work with your social channels. Why? Because one of your top marketing strategies should be to turn your social followers into email subscribers. Huh! … why? Simply put, email marketing produces one of the highest conversion rates of all online marketing channels. 4. Giving your business the edge At the end of the day, your specialist will be able to demonstrate how to talk to your customers and prospects - what to say, how to say it and when to say it. Think: - understanding your different customer segments. - creating tailored and engaging content for each communication. - automating sequences and optimising each. Question: Someone signs up to your email list. What are the top 3 things you should say to them in order to get them to stick around? An email marketing specialist knows. 5. Measuring it all You’ve got your list. You’re sending out emails. Some are...

Why is email so important

Email Marketing: 3 reasons why it’s important for your business

If you’re sitting on the fence when it comes to email marketing or you’ve started growing your list but aren’t entirely convinced that you’re doing the right thing, then this post is for you. Yes, email has one of the highest ROI’s of all online marketing channels, but there’s other reasons to consider adding email to your marketing plan.   Building brand equity Scoring someone’s email address is your chance to start a 1:1 conversation about your brand and your why. You’ve been given a rare opportunity to showcase what you’re made of and they’re ready to listen. Don’t get me wrong social media is great, but it’s the equivalent of walking into a room full of people and shouting your messaging over the loud conversation and music. The focus just isn’t on you. With email there are less distractions so the chance of someone consuming your message is much higher and that means they more likely to take an action.   Rollin’ in the deep data Over time you may notice different types of people are buying from you, but you may not know why. Could your hand-poured hibiscus-scented soy candle be the next IT product that every male hipster needs? Or has your photography course started attracting older females aged 70+? Whoever these wonderful people are, you need to know why they are buying from you. More importantly, are there any more of them out there that you could be attracting? These questions can be answered simply by asking your customers for feedback. Whether this is an ongoing strategy or in survey form, being able to dive deep into customer insights will help you create amazing products or services that you know customers want.   Your greatest asset! By creating an email list you’re increasing the value to your business #fact. Think about this … if you’re planning to sell your business in the future the size of your email list will add value to your overall sale price just like physical equipment, stock, course content, management systems and processes … and so on. The best part about growing an email list is that it’s bank account friendly.   [activecampaign form=3]...