Email Copywriting + Strategy Services
Email copywriter and strategy-nerd for hire – for when you don’t have the time or the words.
My email services may be right for you if you feel like…
You need help writing promotional, nurture or regular emails so that you can focus on other areas of your business.
You actually enjoy doing email marketing but know it’s time to hire an email copywriter to create the BEST STRATEGY for your business.
Your emails aren’t converting leads very well and you’re not sure why or how to optimise your next email.
What you can expect from hiring an email copywriter…
Higher open rates
47% of email subscribers open emails based on the subject line, that’s why you need someone with know-how to write subject lines that inspire people to open your emails.
Your brand voice
I take the time to research your business, your ideal customer, and the unique message you want to convey before writing a single word.
I write emails with the end in mind – to drive sales to your product or service. I balance your messaging to be engaging AND to generate sales for you.
What my clients say…
Want to get the winning formula for consistent leads and sales?
I offer Monthly Email Marketing Packages…
You will literally hand over your email program to me while breathing a sigh of relief.
I start with an introductory audit to see what’s been working well, not so well and where you still need to go.
Then, I create a success path for your emails, including planning and executing all of your content, re-purposing your best stuff, creating value and selling.
Email Marketing Packages
- Content Planning
- Email Template Set Up
- Emails per Month
- Technical Platform Support
- Day-to-day queries (via email)
- Monthly Zoom check In
- List cleaning
- Welcome sequence audit
Email packages are a subscription starting with a minimum of 3 months. You can also choose to work with me for 6 or 12 months, or ongoing. Subscriptions can be cancelled at any time. For more information, please read the FAQ’s section below.
I recommend booking your free 30-minute strategy call as soon as possible as I only have the capacity to take on a few more clients in 2021.
During the call, I’ll get you to tell me about your business and email marketing needs. I’ll then go through how I can help you and what working together looks like.
This is a no-obligation call.
Frequently Asked Questions
Why hire and email marketing expert?
You know your business and I know email marketing. My email marketing services give you the breathing space to work on your business while I make sure you have consistent leads and sales.
What type of businesses do you help?
I help service-based businesses, e-Commerce business owners and even trade services. So if you’re a coach, consultant, freelancer, e-commerce store owner, online course creator, virtual assistant, trades-services person and everything in between, then get in touch.
What is your process?
My process is that I take email off of your hands while providing you with a 360-degree view of your email program at all times – including, content planning, copywriting, template building, sending, data management and reporting, insights, and analysis.
I’ll call you in to collaborate along the way, for example, your input on content, or your review of copy, or to provide any additional imagery that I can’t find on your website or socials.
Can I hire you to start me off and then train me to do it myself?
Yes, you can. You can book me in for a minimum of 3 months to start this process. 3 months is ideal because it allows me to help you build your sender reputation which is important so email readers such as Gmail or Yahoo! don’t see you as a spammer. It also allows us time to see what works and what doesn’t, tweak and adjust.
Do you offer other email marketing services?
Yes, you can hire me for other services, like creating a welcome sequence, new customer / post order sequence, sales sequence, abandoned cart sequence, list cleaning, platform training and more. I do have limited space so the best thing to do is book a call and let’s discuss your needs.
What don't you offer?
These are services that I don’t offer:
– Website integrations – if you need a form integrated with your website. I supply code, but I don’t go on your site add the form. I do however work with your web developer as needed.
– Imagery – I don’t provide photos or stock photos. I see all imagery as part of your brand identity and something that you need for all of your marketing channels, of which email is just one.
– Graphic design – I don’t create high-end graphics for emails (emails should be built in a drag and drop template to make them responsive). I can provide basic graphics for things like Sale alerts. I do this in Canva to your brand spec.
– Non-email copywriting: I also don’t offer other types of copywriting, such as social media captions, but I do encourage my clients to re-purpose the email content as needed.
– GIFs – I currently don’t create GIF’s myself, but I can get these made for emails at an additional cost.
What email platforms do you work in?
I work in email platforms including, Klaviyo (my preferred for eCommerce brands), Active Campaign (my preferred for service-based brands), MailerLite and Mailchimp. I’ve worked in Flodesk but don’t recommend it because it doesn’t offer data-rich reporting.
How do I book a free 30-minute session?
How is payment made?
For regular packages, you will receive your own private client profile to create a recurring payment for the agreed amount of time. For one-off projects, you will be invoiced separately with 50% deposit to be paid up front and 50% upon delivery.