Makeover My Email Masterclass - Email Marketing Expert Australia | Copywriting & Strategy
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Makeover My Email Masterclass

People don’t hate receiving emails, they just hate receiving bad ones.

Bad emails usually come from lack of strategy and include some of my personal favourites… like the one that shouts at you to BUY the thing! NOW!

Or, the one that comes out of NOWHERE after months of radio silence to sell you a new course or membership.

Or, the one that’s overly familiar even though you just ‘met’.

So what makes a good email?

Emails that grab attention and truly connect with people all have one thing in common… they’re written by one human to another.

But when our inboxes are cluttered with tons of bad examples, it’s little wonder many entreprenuers don’t know where to start.

I mean, you could buy an expensive copywriting course hoping that you’ll be able to become an expert copywriter within 6 months, or…

… maybe you just need the Makeover My Email Masterclass.

It’s short and sweet and binge-able in an evening.

(It also pairs nicely with a little glass of something – just sayin’).

Get comfy, settle in and watch me break down how to write better emails from a range of real-life examples from my community. Business owners with well thought out strategies and just need a little help to nail their execution.

I’m talking about strategies like, building your email list from your Facebook group, or delivering value to a new customer to set them up to buy again, or even launching a new downloadable product.


It’s simple…

You watch me working on-screen explaining the strategy behind the makeovers and editing copy as I go.

Watching these transformations will not only give you ideas for your own business, but help bring to life some of the writing blocks you might be facing in your emails too.

Oh, and you get lifetime access to watch and re-watch.

Watch email makeovers and learn to…

… sharpen your email writing skills so your words standout out from the cheap and greasy offers and over-cooked launch sequences.

… unapologetically build your know, like and trust factor in a way that draws people to you like a toddler to sugar.

… turn your words into powerful pops of persuasion for whatever your call-to-action is… whether it’s to read your blog, or buy your thing or join your training.


Here’s a sneak peek for what’s inside email makeovers…

The clothing store post-order email…

… that can be turned into a nurturing sequence to keep customers feeling their after-shop-glow while waiting for their order to arrive + what to do once it’s in their hands.

The private Facebook group welcome email…

… for women entrepreneurs and how I turn around the objective to increase engagement immediately and also the future.

The end of year handmade gift showcase email…

… with a punch of personality that needs to generate revenue + my tips for getting more value out of this one email + what you can sell to your customers after delivery dates are no longer guarantee-able.

The language school offering a low-cost trial…

… and how to draw out the important information to increase attendance and steward the customer through their first transaction.

The wedding planner launching a new digital product…

… and how to use the problem / solution style of writing to launch and sell.

The holistic biochemist who sends value-packed weekly emails  …

… and wants advice on how to promote a blog post and also ways to create a more modern-looking template.

BONUS: A review of my favourite welcome email from an iconic Australian skincare brand that isn’t afraid to use words to connect and sell with their audience.

Who am I?

Hi, I’m Tamsin.

I believe email marketing can be a simplified and blissful space for you and your business.

With SO much ‘noise’ out there about what to send and when to send it, I can help you create smart ways to deliver engaging content that your customers are going to love.

I have over 16 years of direct marketing experience and created The Email Marketing Mum in October 2018 to specifically work with Australian and International female business owners.

Read more about my story.

Watch email makeovers and learn...

How to write the right amount of words to get your point across, your audience engaged and your offer bought.

How to stop the skim readers in their tracks.

How to speak with authority without turning people off.

How to create clear call-to-actions that actually get clicked.

How to get your audience to hit reply and have a conversation.

How your email format plays an important role in getting your emails read.

Frequently Asked Questions

+ - Why email makeovers?

Because seeing real-life emails being made over is the perfect shortcut to understanding HOW to write better emails. I mean, you could buy an expensive course and hope that you remember everything… or you could understand some quick and easy techniques to get yourself to the next step.

+ - How much is the Masterclass?

Ok, if you really want to know… the class is $49 until 6th January 2021 (very affordable!) and then it will go up in 2021 to $79 along with another masterclass and bonus. Any updates I make later will be yours… no need to upgrade.

+ - What type of businesses is the Masterclass aimed at?

It’s for service-based businesses and e-Commerce business owners. There’s a mix in there but there’s always something to learn.

+ - How can I get my own email made over?

I’ll be doing another email makeovers masterclass in early 2021. The best way to be a part of it is by purchasing this first masterclass because they’ll be the first group of people I’ll be inviting to submit their emails.

+ - How do I buy the masterclass?

Click one of the buttons on this page to be taken directly to my course platform where the Masterclass is hosted. Enter your payment details and it’s yours instantly.