Coaching 1:1 - The Email Marketing Mum
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Coaching 1:1

The Email Marketing Mum / Coaching 1:1

Coaching is right for you if you:

Are feeling overwhelmed

You’re confused as heck about what to do next and decided that email marketing belongs in the too-hard basket.

Need to be more strategic

You’ve started and it’s going ok, and now you want to take your knowledge to the next level and get more strategic.

Want the DIY short cuts

You’re in start up mode and DIY-ing all the things. You want to short-cut the time it would take you to nail email marketing and seeing results for your business.

Want to find clarity and get an instant injection of know-how?


Learn email marketing and how to send emails

Finally figure out how to do email marketing like a boss!


It’s possible with my Platform Training package.

I show you how to get set up in the right way – whether you use Mailchimp, Active Campaign or another platform.

We create your first optimised campaign using your own text and images – because there’s nothing like a live example! And use this example to create a template that you can use over and over again.

I also take you through other need-to-know parts of your platform, including your contact lists, segments and tags.

We’ll leave no stone unturned. By the end of our session you’ll feel like you got this! AND, your session will be recorded so you can watch it whenever you need to.

Create up to a year’s worth of content ideas in 90 minutes!


It’s possible with my Content Planning package.

We start by getting to know your ideal customer. Then we dive into our coaching session where I take you through my 26 content prompting questions.

Together, we brainstorm ideas from every possible angle. You’ll be amazed at how many things you can talk about.

AND, I’ll even give you my free resource: 25 Inspiring Ideas for Creating Even More Content.

And because I’m your biggest cheerleader, I also review your first three emails. Did someone say accountability partner? You just got one!

Content planning and what to write
Automate your email marketing so it works harder for you.

Learn how to automate your emails and get time back in your day.


It’s possible with my How To Automate package.

Whether you have an automation sequence in mind or you just want to get started, my 1:1 coaching session has you covered.

First up, if you’ve never ventured into ‘that area’ of your platform before then I’ll take you through it step-by-step.

I’ll also break down the anatomy of an email sequence of your choosing. You’ll understand what you need to say, how to say it and in what order.

You’ll also get email template swipe files that takes the hard thinking out of how to structure your emails.

What you get with 1:1 coaching

Personal online 1:1 coaching sessions that are jam-packed with content and value. I take you through WHAT you need to know and WHY you need to know it.

Free email marketing resources

Supporting resources that you can use to get started straight away PLUS I record our 1:1 session and provide you with a private link to watch it at your leisure.

Learn with me

An accountability partner. I don’t just dump information and run, I stick around and make sure you’re on track to do the thing you set out to do.

Need something else?


An email audit
Let me lift up the hood and take a look around your email platform. I’ll give you actionable feedback that you can use to get better-er.

Grow your list
Starting with your lead magnet, we look at how you can attract the right kind of subscriber with the right incentive. We then look at ways to optimise this offer to get more eyes on it.

Crunching the numbers
These make all the difference to understanding how well your campaigns are doing and which ones return the highest engagement.

“I’ve wasted so many days trying to do what you did in an hour. Thank you! So grateful for your help!”
— Samantha, Just In Hot Water —

I’ve packaged up my most requested services below.

Don’t worry if you can’t find what you’re looking for.

Feel free to get in contact with me and I will tailor a solution to your needs.

  • Getting started and platform training

  • $ 150

  • I help you set up your best-matched email service provider in the right way and provide personal training that gives you the confidence to communicate with your subscribers.  



    • Free 30 minute 1:1 consultation session
    • If needed, I can match you with your ideal email service provider.
    • 1:1 platform training session to help you navigate your way around your email service provider – even if you’ve had a poke around before! We go through: setting up templates, your list set up, how to use segments and tags and compliance. This session is recorded for you.
    • + My email best practise cheat sheet.
    • SPECIAL OFFER – Bundle this package with a tailored List Growth Strategy (worth $245) and get 10% off. That’s $40 saved to invest elsewhere in your marketing!
  • I want to start
  • Content planning and what to write

  • $ 265

  • I help you create and plan out your content ideas for the next 12 months and show you how to create copy that sparkles on the page and connects with your subscribers.



    • Free 30 minute 1:1 consultation session.
    • 90 minute 1:1 coaching session that helps you get crystal clear on your ideal customer avatar. We then brainstorm content ideas using my content prompting exercises – you could literally walk away from this session with a year’s worth of content ideas! I also show you how to plan out your content AND give you practical resources to get you started. This session is recorded for you.
    • Resources: customer avatar worksheet and content planner.
    • + My cheat sheets: 10 ways to start an email AND 31 catchy subject lines you can adapt.
    • BONUS REVIEW – To keep you motivated and on track, I’ll review your first 3 emails and provide actionable feedback.
  • I want content ideas
  • Must-have Email sequences and how to automate

  • $ 475

  • I teach you how to create a tailored sequence of automated emails that connect with your subscribers and customers while you focus on other things.   



    • Free 30 minute 1:1 consultation session
    • 1:1 session to help you understand your email service provider’s automation functionality including how to set up, edit and report.
    • In the same session I’ll also take you through the anatomy of an email sequence – choose from Welcome / Nurture, New Customer, Abandoned Cart, Pre-Launch or Inactive Customer. By the end you’ll have a clear understanding for what to write and why.
    • + Email templates you can swipe.
    • + Examples from my favourite brands who get it right.
  • I want to automate

4 Easy Steps to Working Together

Get in contact via my form and tell me a little bit about yourself, your business and which package you’re interested in, or if you have more specific needs.

I’ll set up your FREE 30 minute 1:1 clarity call where we’ll run through your requirements. It’s at this point I can tailor your package further, if needed.

I’ll provide you with a quote within 24 hours with your complete package details.

Upon acceptance I’ll provide you with an invoice for 50% deposit to secure your booking with me.