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4 steps to sprinkling Christmas joy upon your 2019 email marketing campaigns

4 steps to sprinkling Christmas joy upon your 2019 email marketing campaigns

🎄👇🏻+ Free Download [27 Christmas subject lines]👇🏻🎄 The Chrissy decs can remain in the box, but right now you need to start thinking about your Christmas content and email campaigns. Before you break out in a cold sweat, I’ve got you covered with my 4-step plan for getting your email marketing shipshape and primed for one of the most profitable times of the year. The good news… it’s a time of year where people are already in buying mode, and even more good news… email marketing can contribute up to 20% of your sales*. The bad news… every other business will be promoting their Christmas campaigns too, so you’ll be competing for in-box space and your subscribers’ attention. That is why NOW is the time to get on top of your email marketing plan, so here’s my top 4 ways you can start doing that today. 1. Start with your subscriber list  Before you start thinking about what you’re going to send, it’s important to do some list cleaning. Ideally you should do this regularly, but if you don’t then now is the perfect time to start. Why? Because over time contacting ‘inactive’ subscribers (those that stop opening your emails), could have a negative impact on your sender reputation. This means that more of your emails could end up in the Junk folder and not get seen by as many people. Here’s 3 steps to cleaning your list: Step 1. Decide on what makes an inactive subscriber for your business. Perhaps it’s someone who hasn’t opened one or more of your emails in the last 3, 6 or 12 months? Step 2. Create a segment of these people and send a reactivation email. It should include an incentive to try to win back their interest or business, e.g. a bespoke special offer or discount. Subscribers who open the campaign can be considered ‘reactivated’ and included in your Christmas campaign emails. Those that don’t open your email can remain in the ‘inactive’ segment. Step 3. Decide what you’d like to do with the ‘inactive’ segment. Considering the effort you went to acquiring these people, think about how else you could use them, e.g. for Facebook targeting? 2. Revisit your emails from Christmases past If you’ve been through a Christmas campaign before for your business, take the time to go over your results and see what worked and what didn’t. Learn as much as possible so you can get better at it this year. Look at results (stats/metrics) that...

Mailchimp changes: the low down

Mailchimp changes: the low down

On May 15 Mailchimp announced that they aren’t just an email platform anymore, instead calling themselves an all-in-one marketing platform. 😱 Their new direction aims to give their users a one-stop-shop for marketing themselves - whether they want to send an email, create a Facebook ad, send a postcard and even schedule a social media post … and coming soon, websites! Yes, the largest email service provider wants to take over end-to-end management of all of your marketing needs. They want to compete with the likes of Squarespace, Wix and Shopify (which makes sense after recently breaking ties with Shopify’s native integration). But for now, let’s just focus on their current changes and what it means for you as a Mailchimp account holder. [eltd_highlight background_color="" color="#e2978e"]Mailchimp’s changes will affect all existing account holders, however the most affected will be those on a free plan.  [/eltd_highlight] So, we all know that one of the best things about Mailchimp is that free account holders have been able to access most of the same functionality as a paying user. This was what attracted start-ups and those with teeny-weeny marketing budgets to the platform because they could access really powerful tools without paying a cent. Not anymore. Now, as a free account holder, you’ll still have access to some functions, but these will be more limited. The good news is that Mailchimp won’t be taking anything away so whatever you already have set up in your free account will remain as it is… phew! The BIGGEST NEWS that will affect ALL account holders is how Mailchimp classify their total subscriber count for audiences. It used to be that as long as you had less than 2,000 subscribers you wouldn’t have to pay to play. In this instance subscribers were only classified as ‘active’ contacts and you didn’t have to pay for any cleaned, non-subscribed (transactional) or unsubscribed addresses. Now, the limit is still up to 2,000 subscribers, however Mailchimp is now classifying these as active subscribers AND non-subscribers AND unsubscribes. So, your total subscriber count will reach 2,000 contacts much quicker. If you’re already closing in on 2,000 subscribers and think this change will put you over the limit then you have until June 15 either clean out or archive inactive data. [eltd_separator class_name="" type="full-width" position="center" color="#e2978e" border_style="solid" width="" thickness="1" top_margin="" bottom_margin=""] Here’s a quick guide to explaining the different Mailchimp terms: 1. Subscriber – someone who is actively subscribed to your email list. 2. Unsubscribe – someone who has...