Mailchimp Archives - The Email Marketing Mum
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Mailchimp

Mailchimp changes: the low down

Mailchimp changes: the low down

On May 15 Mailchimp announced that they arenโ€™t just an email platform anymore, instead calling themselves an all-in-one marketing platform. ๐Ÿ˜ฑ Their new direction aims to give their users a one-stop-shop for marketing themselves - whether they want to send an email, create a Facebook ad, send a postcard and even schedule a social media post โ€ฆ and coming soon, websites! Yes, the largest email service provider wants to take over end-to-end management of all of your marketing needs. They want to compete with the likes of Squarespace, Wix and Shopify (which makes sense after recently breaking ties with Shopifyโ€™s native integration). But for now, letโ€™s just focus on their current changes and what it means for you as a Mailchimp account holder. [eltd_highlight background_color="" color="#e2978e"]Mailchimpโ€™s changes will affect all existing account holders, however the most affected will be those on a free plan. ย [/eltd_highlight] So, we all know that one of the best things about Mailchimp is that free account holders have been able to access most of the same functionality as a paying user. This was what attracted start-ups and those with teeny-weeny marketing budgets to the platform because they could access really powerful tools without paying a cent. Not anymore. Now, as a free...

What the Mail Chimp and Shopify break up means for you.

Mail Chimp and Shopify Break Up – What It Means For You

If you use Mailchimp and Shopify then youโ€™ve probably heard the news that theyโ€™ve ended their relationship and will only be talking through third party integrations from now on. Boo! The two key things you need to know are: 1 - Mailchimp and Shopify direct integration is no longer available to NEW users.ย  2 - EXISTING users have until May 12 to choose whether they will adopt a third party solution or move to another platform that offers a one-click integration. Of course this means that small business owners are caught in the middle and now need to decide whether to stay with Mailchimp or find another Email Service Provider.ย    Hereโ€™s the low down on what went down โ€ฆ According to Mailchimp, itโ€™s about maintaining the privacy of their customerโ€™s data after Shopify updated their terms to gain access to any data Mailchimp collects about its users, including data it collected in the past.ย  And Shopify argue that by not sharing key data itโ€™s giving their merchants (shop owners) a poor experience because they wonโ€™t have complete oversight into their business or customer data.   So what are your options? Before we look at these, hereโ€™s a few questions to ask yourself: Q1. Why did you choose Mailchimp in the first...

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