Creating a lead magnet beyond giving a discount
If you own an online store and don’t currently have a lead magnet, or only have a discount offer, then this post is for you. Thinking outside of the square by creating a lead magnet that goes beyond giving a discount will go a long way to building a loyal customer base. Read on to see how three e-Commerce businesses have nailed their lead magnets to attract their ideal customer....
[Infographic] 10 steps to figuring out your email marketing needs
Finding the right email marketing platform for your business depends on what you want to use it for, but knowing what that is exactly be can hard to articulate, especially if you don't know much about email to begin with. I feel you. That's why I've created a 10 step checklist to help you get clear on the things you want to use email for and perhaps even discover some things you never knew were important to you! Save or share it below, or download the PDF version here. No sign up required. [DISPLAY_ULTIMATE_SOCIAL_ICONS] Let's break down each step from the infographic and why you may want to consider it when choosing an email marketing platform for your business. 1. Integrates with my website / eCommerce, e.g. Shopify, Woo or Big Commerce etc. If you're a product-based business this is a biggy. You want an email marketing platform that speaks directly to your e-Commerce site. This is for two reasons: One: there's less chance of it being buggy (🐞ok, not a technical term). What this really means is that the more pair of hands handling your data, the more chances there are of something potentially going wrong. Two: Sometimes (sometimes) there's limitations to what a third party plug in can offer. So you might not be able to get all features than if you went with a direct integration option. Step 1 verdict: Deal breaker. Get the direct integration. 2. Integrates with my Customer Relationship Management System (CRM), e.g. Sales Force. If you've just thought: What's one of those?, then chances are...
My start up story
I love working with small businesses, especially fellow mums, so I thought it was only fitting that I shared my own small business story. I grew up around family businesses. When I was in primary school I thought that it was normal to have both parents at home after school. As I got older school holidays were spent working in the family business and pocketing up to five bucks a day for my efforts (which I promptly spent on Girlfriend and Dolly magazines). Where my journey begins Like so many other business mums before me, my job was made redundant – I can’t tell you how often I hear this scenario from other mums. Too often. My version of this story is that I was six weeks back from maternity leave after having my second child. The new senior management team wanted to make their mark by carrying out a major restructure. My digital marketing role was split apart and merged into other areas and I was offered redundancy. Was I upset? Weirdly no. The truth is I was having a hard time reconnecting with my old work life. Looking back now I think it was a combination of my entrepreneurial roots calling and my focus shifting from work to home life. My side hustle Ok, full disclosure … while I was on maternity leave I started an Etsy shop selling handmade clothes and accessories or girls under 2 yrs. After I had my daughter I wasn’t happy with the clothes on offer for her and felt I...
Email Marketing: 3 reasons why you need it
Email marketing – is it really worth the investment of time and money? If you’re sitting on the fence when it comes to email marketing, or you’ve started using it but aren’t entirely convinced that you’re doing it right (and it’s even making a difference!), then this post is for you. First things first… I’ll just get this out of the way – choosing whether or not to communicate with your customer’s via email actually isn’t up to you… it’s up to who your ideal customer is and their preferred marketing channel for receiving information from brands. This is extremely important if you personally hate receiving promotional emails and they make you feel icky. If this is you then you need to put the icks aside and make your marketing plan more about your customer and their needs. One more thing about email marketing ...
