Getting Started Archives - The Email Marketing Mum
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Getting Started

The Email Marketing Mum / Getting Started
10 STEPS TO WORKING OUT YOUR EMAIL MARKETING PLATFORM NEEDS

[Infographic] 10 steps to figuring out your email marketing needs

Finding the right email marketing platform for your business depends on what you want to use it for, but knowing what that is exactly be can hard to articulate, especially if you don't know much about email to begin with. I feel you. That's why I've created a 10 step checklist to help you get clear on the things you want to use email for and perhaps even discover some things you never knew were important to you! Save or share it below, or download the PDF version here. No sign up required.   [DISPLAY_ULTIMATE_SOCIAL_ICONS] Let's break down each step from the infographic and why you may want to consider it when choosing an email marketing platform for your business. 1. Integrates with my website / eCommerce, e.g. Shopify, Woo or Big Commerce etc. If you're a product-based business this is a biggy. You want an email marketing platform that speaks directly to your e-Commerce site. This is for two reasons: One: there's less chance of it being buggy (๐Ÿžok, not a technical term). What this really means is that the more pair of hands handling your data, the more chances there are of something potentially going wrong. Two: Sometimes (sometimes) there's limitations to what a third party plug in...

Why is email so important

Email Marketing: 3 reasons why you need it

Email marketing โ€“ is it really worth the investment of time and money? If youโ€™re sitting on the fence when it comes to email marketing, or youโ€™ve started using it but arenโ€™t entirely convinced that youโ€™re doing it right (and itโ€™s even making a difference!), then this post is for you. First things firstโ€ฆ Iโ€™ll just get this out of the way โ€“ choosing whether or not to communicate with your customerโ€™s via email actually isnโ€™t up to youโ€ฆ itโ€™s up to who your ideal customer is and their preferred marketing channel for receiving information from brands. This is extremely important if you personally hate receiving promotional emails and they make you feel icky. If this is you then you need to put the icks aside and make your marketing plan more about your customer and their needs. One more thing about email marketing ...

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