[Infographic] 10 steps to figuring out your email marketing needs
Finding the right email marketing platform for your business depends on what you want to use it for, but knowing what that is exactly be can hard to articulate, especially if you don't know much about email to begin with. I feel you. That's why I've created a 10 step checklist to help you get clear on the things you want to use email for and perhaps even discover some things you never knew were important to you! Save or share it below, or download the PDF version here. No sign up required. [DISPLAY_ULTIMATE_SOCIAL_ICONS] Let's break down each step from the infographic and why you may want to consider it when choosing an email marketing platform for your business. 1. Integrates with my website / eCommerce, e.g. Shopify, Woo or Big Commerce etc. If you're a product-based business this is a biggy. You want an email marketing platform that speaks directly to your e-Commerce site. This is for two reasons: One: there's less chance of it being buggy (🐞ok, not a technical term). What this really means is that the more pair of hands handling your data, the more chances there are of something potentially going wrong. Two: Sometimes (sometimes) there's limitations to what a third party plug in can offer. So you might not be able to get all features than if you went with a direct integration option. Step 1 verdict: Deal breaker. Get the direct integration. 2. Integrates with my Customer Relationship Management System (CRM), e.g. Sales Force. If you've just thought: What's one of those?, then chances are...
