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Business

10 STEPS TO WORKING OUT YOUR EMAIL MARKETING PLATFORM NEEDS

[Infographic] 10 steps to figuring out your email marketing needs

Finding the right email marketing platform for your business depends on what you want to use it for, but knowing what that is exactly be can hard to articulate, especially if you don't know much about email to begin with. I feel you. That's why I've created a 10 step checklist to help you get clear on the things you want to use email for and perhaps even discover some things you never knew were important to you! Save or share it below, or download the PDF version here. No sign up required.   [DISPLAY_ULTIMATE_SOCIAL_ICONS] Let's break down each step from the infographic and why you may want to consider it when choosing an email marketing platform for your business. 1. Integrates with my website / eCommerce, e.g. Shopify, Woo or Big Commerce etc. If you're a product-based business this is a biggy. You want an email marketing platform that speaks directly to your e-Commerce site. This is for two reasons: One: there's less chance of it being buggy (🐞ok, not a technical term). What this really means is that the more pair of hands handling your data, the more chances there are of something potentially going wrong. Two: Sometimes (sometimes) there's limitations to what a third party plug in can offer. So you might not be able to get all features than if you went with a direct integration option. Step 1 verdict: Deal breaker. Get the direct integration.    2. Integrates with my Customer Relationship Management System (CRM), e.g. Sales Force. If you've just thought: What's one of those?, then chances are...

What an email marketing specialist can do for you.

What an email marketing specialist can do for you

Before hiring an email marketing specialist it’s important to know what they can do for you and your business. Here’s my top 5 things you should consider … 1. Finding you the right service provider Google ‘Best Email Service For Business In 2018’ and it returns 3 billion results. Add ‘Review’ to this and you get it down to just under 1 billion. My point is that the information out there is extensive and overwhelming. Ask around about which service provider your peers use and you’ll receive dozens of opinions, each one different from the last. Remember: Your business needs are different from someone else’s. What you need and how you want your business to grow will dictate which email provider is right for you. An email marketing specialist will help you navigate this key decision and provide options including the pros and cons for each. Pro tip: It isn’t always the provider who offers a FREE version. Investing a little bit of money each month in a quality provider can make all the difference for your business. 2. Growing your subscriber list Whether you’re starting from zero or want to grow your existing list, an email marketing specialist can help. A good specialist will provide you with a list of things you can try, but a great specialist will look at your business, research your industry and tailor an action plan for you. Question? Can you look at your website and list 4 ways it can capture email addresses? An email marketing specialist can. 3. Getting social Even though your email...

Why is email so important

Email Marketing: 3 reasons why you need it

Email marketing – is it really worth the investment of time and money? If you’re sitting on the fence when it comes to email marketing, or you’ve started using it but aren’t entirely convinced that you’re doing it right (and it’s even making a difference!), then this post is for you. First things first… I’ll just get this out of the way – choosing whether or not to communicate with your customer’s via email actually isn’t up to you… it’s up to who your ideal customer is and their preferred marketing channel for receiving information from brands. This is extremely important if you personally hate receiving promotional emails and they make you feel icky. If this is you then you need to put the icks aside and make your marketing plan more about your customer and their needs. One more thing about email marketing ...

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