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Business

Email subject lines to test

7 subject lines you need to try

What if I told you that over a third of your subscribers will decide whether or not they will open your message based on your subject line? It’s kind of a big deal. So what can you do to create kick ass subject lines? Glad you asked … Firstly, your mission is to find 2-3 subject line formats that you can rotate depending on what type of email communication you’re sending. It’s important to have a few options to hand because sending the same style of subject line over and over again will lose the magic you’ve worked so hard to create. So with that in mind, let’s look at 7 different styles of subject lines you can start using straight away.   Style 1 | Get to the point With 50% of Australians choosing to check their emails on a mobile device, it’s important to grab your reader’s attention by keeping your subject line short and to the point. Don’t make them think too hard, because when content is too hard to consume we tend to switch off and move to the next thing. Examples for short subject lines: 10 gluten free pasta recipes 70% off starts now Your welcome gift   Style 2 | Length If you’re not entirely convinced that Style 1 is the way to go then start testing short-form against long-form subject lines. Just remember that your subject line still needs to be engaging and to the point. Don’t just add in words that don’t add value. The idea for testing subject lines is to test ONE thing at a time. In this instance, I recommend keeping your topic the same and experimenting with word length. Examples for testing short VS. long subject lines: Luxury at a great price VS. A little bit of luxury at a great price Tidy your wardrobe in 10 minutes VS. How to get a tidy wardrobe in only 10 minutes Take an extra 20% off! VS. Heads up: extra 20% off end of season sale starts today   Style 3 | Ask a question It’s a natural instinct for humans to be curious, so spark it with a question. The trick is to make your question more of a teaser so the reader is left with no choice but to open your email to find the answer. Examples for question subject lines: Want to see something cool? Dark chocolate or milk chocolate? Need to make a good first impression?   Style 4 | Be left field Power someone’s interest with an 'out there' subject line. Have a play...

My start up story

My start up story

I love working with small businesses, especially fellow mums, so I thought it was only fitting that I shared my own small business story. I grew up around family businesses. When I was in primary school I thought that it was normal to have both parents at home after school. As I got older school holidays were spent working in the family business and pocketing up to five bucks a day for my efforts (which I promptly spent on Girlfriend and Dolly magazines).   Where my journey begins Like so many other business mums before me, my role was made redundant – I can’t tell you how often I hear this scenario from other mums. Too often. My version of this story is that I was six weeks back from maternity leave after having my second child. The new senior management team wanted to make their mark by carrying out a major restructure. My digital marketing role was split apart and merged into other areas and I was offered redundancy. Was I upset? Weirdly no. The truth is I was having a hard time reconnecting with my old work life. Looking back now I think it was a combination of my entrepreneurial roots calling and my focus shifting from work to home life.   My side hustle Ok, full disclosure … while I was on maternity leave I started an Etsy shop selling handmade clothes and accessories or girls under 2 yrs. After I had my daughter I wasn’t happy with the clothes on offer for her and felt I had to do something. It became a passion so I decided to pursue it. Today, I’m so pleased how it’s morphing into a new brand. The past few months have been about laying its foundations and educating myself on what it takes to run a small business.   So how did I get from there to here? I know that it’s going to take time to build, nurture and grow my clothing business. I’m completely ok with that. It’s going to be a marathon, not a sprint. Because of this, I knew that I’d need to keep working so I started a job search, but each time I read an ad or researched a company it made me break out in a cold sweat. This was when I realised I had gone so far down my entrepreneurial path that my whole mindset had completely shifted. So I did the only thing that made sense: I started...

Email marketing specialist

What an email marketing specialist can do for you

Before hiring an email marketing specialist it’s important to know what they can do for you and your business. Here’s my top 5 things you should consider …   Finding you the right service provider Google ‘Best Email Service For Business In 2018’ and it returns 3 billion results. Add ‘Review’ to this and you get it down to just under 1 billion. My point is that the information out there is extensive and overwhelming. Ask around about which service provider your peers use and you’ll receive dozens of opinions, each one different from the last. Remember: Your business needs are different from someone else’s. What you need and how you want your business to grow will dictate which email provider is right for you. An email marketing specialist will help you navigate this key decision and provide options including the pros and cons for each. Pro tip: It isn’t always the provider who offers a FREE version. Investing a little bit of money each month in a quality provider can make all the difference for your business.   Growing your subscriber list Whether you’re starting from zero or want to grow your existing list, an email marketing specialist can help. A good specialist will provide you with a list of things you can try, but a great specialist will look at your business, research your industry and tailor an action plan for you. Question? Can you look at your website and list 4 ways it can capture email addresses? An email marketing specialist can.   Getting social Even though your email marketer works in a specific area of marketing, they also need to understand and work with your social channels. Why? Because one of your top marketing strategies should be to turn your social followers into email subscribers. Huh! … why? Simply put, email marketing produces one of the highest conversion rates of all online marketing channels.   Giving your business the edge At the end of the day, your specialist will be able to demonstrate how to talk to your customers and prospects - what to say, how to say it and when to say it. Think: - understanding your different customer segments. - creating tailored and engaging content for each communication. - automating sequences and optimising each. Question: Someone signs up to your email list. What are the top 3 things you should say to them in order to get them to stick around? An email marketing specialist knows.   Measuring it all You’ve got your list. You’re sending out emails. Some are doing well and some aren’t....

Why is email so important

Email Marketing: 3 reasons why it’s important for your business

If you’re sitting on the fence when it comes to email marketing or you’ve started growing your list but aren’t entirely convinced that you’re doing the right thing, then this post is for you. Yes, email has one of the highest ROI’s of all online marketing channels, but there’s other reasons to consider adding email to your marketing plan.   Building brand equity Scoring someone’s email address is your chance to start a 1:1 conversation about your brand and your why. You’ve been given a rare opportunity to showcase what you’re made of and they’re ready to listen. Don’t get me wrong social media is great, but it’s the equivalent of walking into a room full of people and shouting your messaging over the loud conversation and music. The focus just isn’t on you. With email there are less distractions so the chance of someone consuming your message is much higher and that means they more likely to take an action.   Rollin’ in the deep data Over time you may notice different types of people are buying from you, but you may not know why. Could your hand-poured hibiscus-scented soy candle be the next IT product that every male hipster needs? Or has your photography course started attracting older females aged 70+? Whoever these wonderful people are, you need to know why they are buying from you. More importantly, are there any more of them out there that you could be attracting? These questions can be answered simply by asking your customers for feedback. Whether this is an ongoing strategy or in survey form, being able to dive deep into customer insights will help you create amazing products or services that you know customers want.   Your greatest asset! By creating an email list you’re increasing the value to your business #fact. Think about this … if you’re planning to sell your business in the future the size of your email list will add value to your overall sale price just like physical equipment, stock, course content, management systems and processes … and so on. The best part about growing an email list is that it’s bank account friendly. You can start this very second by downloading 9 ways to grow your email list for FREE....