Business Archives - The Email Marketing Mum
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Business

10 STEPS TO WORKING OUT YOUR EMAIL MARKETING PLATFORM NEEDS

[Infographic] 10 steps to figuring out your email marketing needs

Finding the right email marketing platform for your business depends on what you want to use it for, but knowing what that is exactly be can hard to articulate, especially if you don't know much about email to begin with. I feel you. That's why I've created a 10 step checklist to help you get clear on the things you want to use email for and perhaps even discover some things you never knew were important to you! Save or share it below, or download the PDF version here. No sign up required.   [DISPLAY_ULTIMATE_SOCIAL_ICONS] Let's break down each step from the infographic and why you may want to consider it when choosing an email marketing platform for your business. 1. Integrates with my website / eCommerce, e.g. Shopify, Woo or Big Commerce etc. If you're a product-based business this is a biggy. You want an email marketing platform that speaks directly to your e-Commerce site. This is for two reasons: One: there's less chance of it being buggy (๐Ÿžok, not a technical term). What this really means is that the more pair of hands handling your data, the more chances there are of something potentially going wrong. Two: Sometimes (sometimes) there's limitations to what a third party plug in...

My start up story

My start up story

I love working with small businesses, especially fellow mums, so I thought it was only fitting that I shared my own small business story. I grew up around family businesses. When I was in primary school I thought that it was normal to have both parents at home after school. As I got older school holidays were spent working in the family business and pocketing up to five bucks a day for my efforts (which I promptly spent on Girlfriend and Dolly magazines). Where my journey begins Like so many other business mums before me, my job was made redundant โ€“ I canโ€™t tell you how often I hear this scenario from other mums. Too often. My version of this story is that I was six weeks back from maternity leave after having my second child. The new senior management team wanted to make their mark by carrying out a major restructure. My digital marketing role was split apart and merged into other areas and I was offered redundancy. Was I upset? Weirdly no. The truth is I was having a hard time reconnecting with my old work life. Looking back now I think it was a combination of my entrepreneurial roots calling and my focus...

What an email marketing specialist can do for you.

What an email marketing specialist can do for you

Before hiring an email marketing specialist itโ€™s important to know what they can do for you and your business. Hereโ€™s my top 5 things you should consider โ€ฆ 1. Finding you the right service provider Google โ€˜Best Email Service For Business In 2018โ€™ and it returns 3 billion results. Add โ€˜Reviewโ€™ to this and you get it down to just under 1 billion. My point is that the information out there is extensive and overwhelming. Ask around about which service provider your peers use and youโ€™ll receive dozens of opinions, each one different from the last. Remember: Your business needs are different from someone elseโ€™s. What you need and how you want your business to grow will dictate which email provider is right for you. An email marketing specialist will help you navigate this key decision and provide options including the pros and cons for each. Pro tip: It isnโ€™t always the provider who offers a FREE version. Investing a little bit of money each month in a quality provider can make all the difference for your business. 2. Growing your subscriber list Whether youโ€™re starting from zero or want to grow your existing list, an email marketing specialist can help. A good specialist will provide you with a...

Why is email so important

Email Marketing: 3 reasons why you need it

Email marketing โ€“ is it really worth the investment of time and money? If youโ€™re sitting on the fence when it comes to email marketing, or youโ€™ve started using it but arenโ€™t entirely convinced that youโ€™re doing it right (and itโ€™s even making a difference!), then this post is for you. First things firstโ€ฆ Iโ€™ll just get this out of the way โ€“ choosing whether or not to communicate with your customerโ€™s via email actually isnโ€™t up to youโ€ฆ itโ€™s up to who your ideal customer is and their preferred marketing channel for receiving information from brands. This is extremely important if you personally hate receiving promotional emails and they make you feel icky. If this is you then you need to put the icks aside and make your marketing plan more about your customer and their needs. One more thing about email marketing ...

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