How to keep new customers happy and coming back for more
It’s great to see all that effort you’ve put into your promotional campaigns is finally winning you new customers. High five girlfriend! Now the question is, once someone buys from you – then what do you do with them? Their shopping experience doesn’t end once they’ve submitted their order. In fact, it’s only just the beginning. Breaking down the shopping experience… Whether we buy in-store or online, our brains are chemically programmed to activate when we experience something new or exciting. In a nutshell, each time we buy something our Dopamine receptors are activated. You may have heard (or experienced) the term ‘shoppers high’. Well, it’s not a myth. Without sounding too geeky, Dopamine is a neurotransmitter that helps control the brain’s reward and pleasure centres. It enables us not only to see a reward, but to move toward it. Science out of the way – what does this have to do with keeping new customers happy? Short answer = everything. Longer answer = at the point of purchase, and the follow days after, it’s important to captialise on the shoppers high that your customer will be experiencing. This is especially important for online stores as physical products need to be packed and shipped, which leaves a time lag between the handing over of payment to the product arriving in their hands. Compare that to a buying experience from a physical store where the customer is able to walk away with their newly purchased item resulting in instant gratification. So, when it comes to creating an online shopping experience, how do you...
