Blog - The Email Marketing Mum
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Blog

The Email Marketing Mum / Blog (Page 2)
Why is email so important

Email Marketing: 3 reasons why you need it

Email marketing – is it really worth the investment of time and money? If you’re sitting on the fence when it comes to email marketing, or you’ve started using it but aren’t entirely convinced that you’re doing it right (and it’s even making a difference!), then this post is for you. First things first… I’ll just get this out of the way – choosing whether or not to communicate with your customer’s via email actually isn’t up to you… it’s up to who your ideal customer is and their preferred marketing channel for receiving information from brands. This is extremely important if you personally...