Blog - Email Marketing Expert Australia | Copywriting & Strategy
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How to write killer email

How to write a killer email (when you hate writing emails)

When it comes time to sitting down to write your email copy do you find that you’re suddenly fascinated with cleaning the top shelf of the pantry? What about when you finally do run out of ‘important’ household chores? Do you sit at your computer and bash out some solid copy for twenty minutes, or do you take an online quiz to find out what type of cheese you are? Deciding what to write and how to write it isn’t always easy, especially when you don’t like receiving marketing emails yourself....

Creating a lead magnet beyond giving a discount

Creating a lead magnet beyond giving a discount

If you own an online store and don’t currently have a lead magnet, or only have a discount offer, then this post is for you. Thinking outside of the square by creating a lead magnet that goes beyond giving a discount will go a long way to building a loyal customer base. Read on to see how three e-Commerce businesses have nailed their lead magnets to attract their ideal customer....

10 steps to figuring out your email marketing needs - Infographic.

[Infographic] 10 steps to figuring out your email marketing needs

Finding the right email marketing platform for your business depends on what you want to use it for, but knowing what that is exactly be can hard to articulate, especially if you don't know much about email to begin with. I feel you. That's why I've created a 10 step checklist to help you get clear on the things you want to use email for and perhaps even discover some things you never knew were important to you! Save or share it below, or download the PDF version here. No sign up required.   [DISPLAY_ULTIMATE_SOCIAL_ICONS] Let's break down each step from the infographic and why...

How to keep new customers happy and coming back for more.

How to keep new customers happy and coming back for more

It’s great to see all that effort you’ve put into your promotional campaigns is finally winning you new customers. High five girlfriend! Now the question is, once someone buys from you – then what do you do with them? Their shopping experience doesn’t end once they’ve submitted their order. In fact, it’s only just the beginning. Breaking down the shopping experience… Whether we buy in-store or online, our brains are chemically programmed to activate when we experience something new or exciting. In a nutshell, each time we buy something our Dopamine receptors are activated. You may have heard (or experienced) the term ‘shoppers high’. Well,...

4 steps to sprinkling Christmas joy upon your 2019 email marketing campaigns

4 steps to sprinkling Christmas joy upon your email marketing campaigns

🎄👇🏻+ Free Download [33 Christmas subject lines] below.👇🏻🎄 The Chrissy decs can remain in the box, but right now you need to start thinking about your email marketing Christmas campaigns. Before you break out in a cold sweat, I’ve got you covered with my 4-step plan for getting your email marketing shipshape and primed for one of the most profitable times of the year. The good news… it’s a time of year where people are already in buying mode, and even more good news… email marketing can contribute up to 20% of your sales*. The bad news… every other business will be promoting their...

Mailchimp changes: the low down

Mailchimp changes: the low down

On May 15 Mailchimp announced that they aren’t just an email platform anymore, instead calling themselves an all-in-one marketing platform. 😱 Their new direction aims to give their users a one-stop-shop for marketing themselves - whether they want to send an email, create a Facebook ad, send a postcard and even schedule a social media post … and coming soon, websites! Yes, the largest email service provider wants to take over end-to-end management of all of your marketing needs. They want to compete with the likes of Squarespace, Wix and Shopify (which makes sense after recently breaking ties with Shopify’s native integration). But...

What the Mail Chimp and Shopify break up means for you.

Mail Chimp and Shopify Break Up – What It Means For You

If you use Mailchimp and Shopify then you’ve probably heard the news that they’ve ended their relationship and will only be talking through third party integrations from now on. Boo! The two key things you need to know are: 1 - Mailchimp and Shopify direct integration is no longer available to NEW users.  2 - EXISTING users have until May 12 to choose whether they will adopt a third party solution or move to another platform that offers a one-click integration. Of course this means that small business owners are caught in the middle and now need to decide whether to stay with Mailchimp...

Email subject lines to test

7 subject lines you need to try

What if I told you that over a third of your subscribers will decide whether or not they will open your message based on your subject line? It’s kind of a big deal. So what can you do to create kick ass subject lines? Glad you asked … Firstly, your mission is to find 2-3 subject line formats that you can rotate depending on what type of email communication you’re sending. It’s important to have a few options to hand because sending the same style of subject line over and over again will lose the magic you’ve worked so hard to create. So with that in...