Blog - The Email Marketing Mum
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Blog

What the Mail Chimp and Shopify break up means for you.

Mail Chimp and Shopify Break Up – What It Means For You

If you use Mailchimp and Shopify then you’ve probably heard the news that they’ve ended their relationship and will only be talking through third party integrations from now on. Boo! The two key things you need to know are: 1 - Mailchimp and Shopify direct integration is no longer available to NEW users. 2 - EXISTING users have until May 12 to choose whether they will adopt a third party solution or move to another platform that offers a one-click integration. Of course this means that small business owners are caught in the middle and now need to decide whether to stay with Mailchimp...

Email subject lines to test

7 subject lines you need to try

What if I told you that over a third of your subscribers will decide whether or not they will open your message based on your subject line? It’s kind of a big deal. So what can you do to create kick ass subject lines? Glad you asked … Firstly, your mission is to find 2-3 subject line formats that you can rotate depending on what type of email communication you’re sending. It’s important to have a few options to hand because sending the same style of subject line over and over again will lose the magic you’ve worked so hard to create. So with that...

My start up story

My start up story

I love working with small businesses, especially fellow mums, so I thought it was only fitting that I shared my own small business story. I grew up around family businesses. When I was in primary school I thought that it was normal to have both parents at home after school. As I got older school holidays were spent working in the family business and pocketing up to five bucks a day for my efforts (which I promptly spent on Girlfriend and Dolly magazines).   Where my journey begins Like so many other business mums before me, my role was made redundant – I can’t...

Email marketing specialist

What an email marketing specialist can do for you

Before hiring an email marketing specialist it’s important to know what they can do for you and your business. Here’s my top 5 things you should consider …   Finding you the right service provider Google ‘Best Email Service For Business In 2018’ and it returns 3 billion results. Add ‘Review’ to this and you get it down to just under 1 billion. My point is that the information out there is extensive and overwhelming. Ask around about which service provider your peers use and you’ll receive dozens of opinions, each one different from the last. Remember: Your business needs are different from someone else’s. What...

Why is email so important

Email Marketing: 3 reasons why it’s important for your business

If you’re sitting on the fence when it comes to email marketing or you’ve started growing your list but aren’t entirely convinced that you’re doing the right thing, then this post is for you. Yes, email has one of the highest ROI’s of all online marketing channels, but there’s other reasons to consider adding email to your marketing plan.   Building brand equity Scoring someone’s email address is your chance to start a 1:1 conversation about your brand and your why. You’ve been given a rare opportunity to showcase what you’re made of and they’re ready to listen. Don’t get me wrong social media...