Tamsin, Author at The Email Marketing Mum
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Author: Tamsin

The Email Marketing Mum / Articles posted by Tamsin
Creating a lead magnet beyond giving a discount

Creating a lead magnet beyond giving a discount

If you own an online store and donโ€™t currently have a lead magnet, or only have a discount offer, then this post is for you. Thinking outside of the square by creating a lead magnet that goes beyond giving a discount will go a long way to building a loyal customer base. Read on to see how three e-Commerce businesses have nailed their lead magnets to attract their ideal customer....

10 STEPS TO WORKING OUT YOUR EMAIL MARKETING PLATFORM NEEDS

[Infographic] 10 steps to figuring out your email marketing needs

Finding the right email marketing platform for your business depends on what you want to use it for, but knowing what that is exactly be can hard to articulate, especially if you don't know much about email to begin with. I feel you. That's why I've created a 10 step checklist to help you get clear on the things you want to use email for and perhaps even discover some things you never knew were important to you! Save or share it below, or download the PDF version here. No sign up required.   [DISPLAY_ULTIMATE_SOCIAL_ICONS] Let's break down each step from the infographic and why you may want to consider it when choosing an email marketing platform for your business. 1. Integrates with my website / eCommerce, e.g. Shopify, Woo or Big Commerce etc. If you're a product-based business this is a biggy. You want an email marketing platform that speaks directly to your e-Commerce site. This is for two reasons: One: there's less chance of it being buggy (๐Ÿžok, not a technical term). What this really means is that the more pair of hands handling your data, the more chances there are of something potentially going wrong. Two: Sometimes (sometimes) there's limitations to what a third party plug in can offer. So you might not be able to get all features than if you went with a direct integration option. Step 1 verdict: Deal breaker. Get the direct integration.ย    2. Integrates with my Customer Relationship Management System (CRM), e.g. Sales Force. If you've just thought: What's one of those?, then chances are...

How to keep new customers happy and coming back for more.

How to keep new customers happy and coming back for more

Itโ€™s great to see all that effort youโ€™ve put into your promotional campaigns is finally winning you new customers. High five girlfriend! Now the question is, once someone buys from you โ€“ then what do you do with them? Their shopping experience doesnโ€™t end once theyโ€™ve submitted their order. In fact, itโ€™s only just the beginning. Breaking down the shopping experienceโ€ฆ Whether we buy in-store or online, our brains are chemically programmed to activate when we experience something new or exciting. In a nutshell, each time we buy something our Dopamine receptors are activated. You may have heard (or experienced) the term โ€˜shoppers highโ€™. Well, itโ€™s not a myth. Without sounding too geeky, Dopamine is a neurotransmitter that helps control the brainโ€™s reward and pleasure centres. It enables us not only to see a reward, but to move toward it. Science out of the way โ€“ what does this have to do with keeping new customers happy? Short answer = everything. Longer answer = at the point of purchase, and the follow days after, itโ€™s important to captialise on the shoppers high that your customer will be experiencing. This is especially important for online stores as physical products need to be packed and shipped, which leaves a time lag between the handing over of payment to the product arriving in their hands. Compare that to a buying experience from a physical store where the customer is able to walk away with their newly purchased item resulting in instant gratification. So, when it comes to creating an online shopping experience, how do you...

4 steps to sprinkling Christmas joy upon your 2019 email marketing campaigns

4 steps to sprinkling Christmas joy upon your 2019 email marketing campaigns

๐ŸŽ„๐Ÿ‘‡๐Ÿป+ Free Download [27 Christmas subject lines]๐Ÿ‘‡๐Ÿป๐ŸŽ„ The Chrissy decs can remain in the box, but right now you need to start thinking about your Christmas content and email campaigns. Before you break out in a cold sweat, Iโ€™ve got you covered with my 4-step plan for getting your email marketing shipshape and primed for one of the most profitable times of the year. The good newsโ€ฆ itโ€™s a time of year where people are already in buying mode, and even more good newsโ€ฆ email marketing can contribute up to 20% of your sales*. The bad newsโ€ฆ every other business will be promoting their Christmas campaigns too, so youโ€™ll be competing for in-box space and your subscribersโ€™ attention. That is why NOW is the time to get on top of your email marketing plan, so hereโ€™s my top 4 ways you can start doing that today. 1. Start with your subscriber listย  Before you start thinking about what youโ€™re going to send, itโ€™s important to do some list cleaning. Ideally you should do this regularly, but if you donโ€™t then now is the perfect time to start. Why? Because over time contacting โ€˜inactiveโ€™ subscribers (those that stop opening your emails), could have a negative impact on your sender reputation. This means that more of your emails could end up in the Junk folder and not get seen by as many people. Hereโ€™s 3 steps to cleaning your list: Step 1. Decide on what makes an inactive subscriber for your business. Perhaps itโ€™s someone who hasnโ€™t opened one or more of your emails...

Mailchimp changes: the low down

Mailchimp changes: the low down

On May 15 Mailchimp announced that they arenโ€™t just an email platform anymore, instead calling themselves an all-in-one marketing platform. ๐Ÿ˜ฑ Their new direction aims to give their users a one-stop-shop for marketing themselves - whether they want to send an email, create a Facebook ad, send a postcard and even schedule a social media post โ€ฆ and coming soon, websites! Yes, the largest email service provider wants to take over end-to-end management of all of your marketing needs. They want to compete with the likes of Squarespace, Wix and Shopify (which makes sense after recently breaking ties with Shopifyโ€™s native integration). But for now, letโ€™s just focus on their current changes and what it means for you as a Mailchimp account holder. [eltd_highlight background_color="" color="#e2978e"]Mailchimpโ€™s changes will affect all existing account holders, however the most affected will be those on a free plan. ย [/eltd_highlight] So, we all know that one of the best things about Mailchimp is that free account holders have been able to access most of the same functionality as a paying user. This was what attracted start-ups and those with teeny-weeny marketing budgets to the platform because they could access really powerful tools without paying a cent. Not anymore. Now, as a free account holder, youโ€™ll still have access to some functions, but these will be more limited. The good news is that Mailchimp wonโ€™t be taking anything away so whatever you already have set up in your free account will remain as it isโ€ฆ phew! The BIGGEST NEWS that will affect ALL account holders...

What the Mail Chimp and Shopify break up means for you.

Mail Chimp and Shopify Break Up – What It Means For You

If you use Mailchimp and Shopify then youโ€™ve probably heard the news that theyโ€™ve ended their relationship and will only be talking through third party integrations from now on. Boo! The two key things you need to know are: 1 - Mailchimp and Shopify direct integration is no longer available to NEW users.ย  2 - EXISTING users have until May 12 to choose whether they will adopt a third party solution or move to another platform that offers a one-click integration. Of course this means that small business owners are caught in the middle and now need to decide whether to stay with Mailchimp or find another Email Service Provider.ย    Hereโ€™s the low down on what went down โ€ฆ According to Mailchimp, itโ€™s about maintaining the privacy of their customerโ€™s data after Shopify updated their terms to gain access to any data Mailchimp collects about its users, including data it collected in the past.ย  And Shopify argue that by not sharing key data itโ€™s giving their merchants (shop owners) a poor experience because they wonโ€™t have complete oversight into their business or customer data.   So what are your options? Before we look at these, hereโ€™s a few questions to ask yourself: Q1. Why did you choose Mailchimp in the first place? Q2. Up until now, has Mailchimp met your email marketing needs? Q3. Are you an expert user and possibly hitting your head on the ceiling a bit with its functionality, or are you still learning the ropes? Itโ€™s easy to get caught up in other people's comments and opinions because youโ€™ll read...

Email subject lines to test

7 subject lines you need to try

What if I told you that over a third of your subscribers will decide whether or not they will open your message based on your subject line? Itโ€™s kind of a big deal. So what can you do to create kick ass subject lines? Glad you asked โ€ฆ Firstly, your mission is to find 2-3 subject line formats that you can rotate depending on what type of email communication youโ€™re sending. Itโ€™s important to have a few options to hand because sending the same style of subject line over and over again will lose the magic youโ€™ve worked so hard to create. So with that in mind, letโ€™s look at 7 different styles of subject lines you can start using straight away.   Style 1 | Get to the point With 50% of Australians choosing to check their emails on a mobile device, itโ€™s important to grab your readerโ€™s attention by keeping your subject line short and to the point. Donโ€™t make them think too hard, because when content is too hard to consume we tend to switch off and move to the next thing. Examples for short subject lines: 10 gluten free pasta recipes 70% off starts now Your welcome gift   Style 2 | Length If youโ€™re not entirely convinced that Style 1 is the way to go then start testing short-form against long-form subject lines. Just remember that your subject line still needs to be engaging and to the point. Donโ€™t just add in words that donโ€™t add value. The idea for testing subject lines is to test ONE thing at a time. In...

My start up story

My start up story

I love working with small businesses, especially fellow mums, so I thought it was only fitting that I shared my own small business story. I grew up around family businesses. When I was in primary school I thought that it was normal to have both parents at home after school. As I got older school holidays were spent working in the family business and pocketing up to five bucks a day for my efforts (which I promptly spent on Girlfriend and Dolly magazines). Where my journey begins Like so many other business mums before me, my job was made redundant โ€“ I canโ€™t tell you how often I hear this scenario from other mums. Too often. My version of this story is that I was six weeks back from maternity leave after having my second child. The new senior management team wanted to make their mark by carrying out a major restructure. My digital marketing role was split apart and merged into other areas and I was offered redundancy. Was I upset? Weirdly no. The truth is I was having a hard time reconnecting with my old work life. Looking back now I think it was a combination of my entrepreneurial roots calling and my focus shifting from work to home life. My side hustle Ok, full disclosure โ€ฆ while I was on maternity leave I started an Etsy shop selling handmade clothes and accessories or girls under 2 yrs. After I had my daughter I wasnโ€™t happy with the clothes on offer for her and felt I...

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