Welcome Email Sequence: 6 Reasons Why You Need One
You've probably heard the term 'Welcome Email Sequence' being thrown around a lot, you may even have one or two emails set up yourself...
Makeover your marketing emails: 5 Tips For Getting Your Emails Read
Ever wonder how some business owners send well put together marketing emails that are a breeze to read? Where their copy draws you in from the first sentence before seamlessly segueing into a call-to-action that doesn’t feel like they’re selling you anything (even though they are). You could say their emails...
How to write a killer email (when you hate writing emails)
When it comes time to sitting down to write your email copy do you find that you’re suddenly fascinated with cleaning the top shelf of the pantry? What about when you finally do run out of ‘important’ household chores? Do you sit at your computer and bash out some solid copy...
Creating a lead magnet beyond giving a discount
If you own an online store and don’t currently have a lead magnet, or only have a discount offer, then this post is for you. Thinking outside of the square by creating a lead magnet that goes beyond giving a discount will go a long way to building a loyal...
[Infographic] 10 steps to figuring out your email marketing needs
Finding the right email marketing platform for your business depends on what you want to use it for, but knowing what that is exactly be can hard to articulate, especially if you don't know much about email to begin with. I feel you. That's why I've created a 10 step checklist...
How to keep new customers happy and coming back for more
It’s great to see all that effort you’ve put into your promotional campaigns is finally winning you new customers. High five girlfriend! Now the question is, once someone buys from you – then what do you do with them? Their shopping experience doesn’t end once they’ve submitted their order. In fact, it’s...
4 steps to sprinkling Christmas joy upon your email marketing campaigns
🎄 + Free Download > 49 Christmas subject lines 🎄 The Chrissy decs can remain in the box, but right now you need to start thinking about your email marketing Christmas campaigns. Before you break out in a cold sweat, I’ve got you covered with my 4-step plan for getting your email...
How to organise your email subscribers like a boss!
Organising your email subscribers can be one BIG headache. Especially when each Email Service Provider (ESP) has their own way of grouping subscriber data...
Mailchimp changes: the low down
On May 15 Mailchimp announced that they aren’t just an email platform anymore, instead calling themselves an all-in-one marketing platform. 😱 Their new direction aims to give their users a one-stop-shop for marketing themselves - whether they want to send an email, create a Facebook ad, send a postcard and even...
Mail Chimp and Shopify Break Up – What It Means For You
If you use Mailchimp and Shopify then you’ve probably heard the news that they’ve ended their relationship and will only be talking through third party integrations from now on. Boo! The two key things you need to know are: 1 - Mailchimp and Shopify direct integration is no longer available to NEW...
