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It's time to nail your email!

I’m pretty sure that you didn’t create your business to be like everyone else’s, so your email marketing shouldn’t be like everyone else’s either.

There’s no one-size-fits-all solution for HOW to grow an email list, HOW to talk to subscribers and HOW to automate it all, BUT with the right know-how and support you can absolutely nail your email marketing this year!

If you want to cut out the confusion and bring clarity to your email marketing then you’re in the right place – whether you want everything done for you, a coach to help you conquer all the things, or (coming soon!) a course to help build your email knowledge, one step at a time.

Get started right here.

Choose your email service...

Done with you


Tailored online 1:1 coaching is for anyone who wants to DIY but lacks the know-how. I show you how to get things done – whether you have a specific goal that you want to achieve or need someone to guide you on a bit of everything.

The Joyful Email Marketing Learning Hub


Learn email marketing in my learning hub! It’s created for anyone who is ready to roll up their sleeves and DIY at their own pace to their heart’s content. Perfect for newbies to email marketing. Start by accessing the FREE resources hub.

Done for you services


When it comes to running a business it can feel like you’re juggling all of the things all of the time. That’s why I’ve created tailored email management packages to grow and nurture your email subscribers for you. Book a free 30-minute chat to get started.

Who am I?

Hi, I’m Tamsin.

I believe email marketing can be a simplified and blissful space for you and your business.

With SO much ‘noise’ out there about what to send and when to send it, I can help you create smart ways to deliver engaging content that your customers are going to love.

I have over 16 years of direct marketing experience and created The Email Marketing Mum in October 2018 to specifically work with Australian and International female business owners who want to make email their No. 1 marketing channel for driving sales.

So far I‘ve worked with over 30 amazing clients and helped them put their email programs on the path to success. Read more about my story.

The Email Marketing Mum About Me

Want to find out more about how email marketing can help your business grow?




Automations built


Emails written

What my clients said...

Want to nail your email but not sure where to begin?

I'm here to help if you feel like...

It’s not your expertise. You have no idea where to start and there are so many new things to learn.

You’re sick and tired of ‘gurus’ who promise the earth and don’t follow through.

You need to focus on other areas of your business. You have little time and it’s your least favourite thing to do.

You enjoy doing it but know it's important to your business success in the long term to have an expert help to optimise it with you.

Your emails aren’t converting well and you’re not sure why - is it your content, inconsistent sending or data?

You’ve dabble in sending a few emails, but need someone to help with content ideas and a better system that you can just run with.

From the blog

6 ways I can help you nail your email marketing

Email list growth that focusses on attracting the right people to your business.

Creating personalised customer experiences using segments and tags.

Intuitive automated email sequences that speaks with your subscriber not at them.

Newsletter and campaign management designed to nurture subscribers and deepen their connection with your business.

Content that subscribers want to know and copy that engages and connects.

Signature Email Dashboard full of insights and recommendations for building a powerful email program.

It’s easy to feel overwhelmed by all the marketing information out there.

Knowing what to prioritise first and how it all connects together can be a minefield.

That’s why I offer tailored 1:1 coaching for those who prefer to DIY, but lack the know-how, as well as end-to-end management services.

Simply decide how you’d like to work with me and then book your FREE 30 minute clarity call (no obligation).

Why email marketing?

Email is no longer about spamming people, but instead it’s about creating real connections and raving fans of your brand.

There is no algorithm controlling your content. Email subscribers are five times more likely to see your content than your Facebook followers.

And, it works! It’s the most widely used marketing channel for lead generation and conversion.

People who convert in to paying customers will spend up to three times more than customers who are acquired from other channels.

At The Email Marketing Mum we pay our respects to the Aboriginal and Torres Strait Islander Custodians across this country, and to Elders, past, present and emerging.