Hi, I’m Tamsin – an Australian email marketing expert and copywriter.
You and I are both women entrepreneurs.
We’re building something bigger than ourselves.
We love to help others and want to make a positive impact on the world.
I’m here to help you take a BIG LEAP towards that goal by helping you build your own very own sustainable revenue-generating email marketing program for your business.
Want to send better emails that engage, sell and connect with your audience, without sacrificing your values?
The days of greedily asking and aggressively selling email marketing is on the way out.
Instead, creating an online community that connects with your content (and offer), so that they know without a doubt that you’re the BEST person for them to do business with, is in.
The “home base” for your online community is email marketing.
It’s where you invite 1:1 conversations and solidify relationships, and it’s how you create momentum towards building the know, like and trust factor that is so pivotal for generating sales.
Email marketing can work for you… it’s time to STOP constantly spinning your wheels trying to make your impact.
Let me show you how.
Become your own email expert
Yes, if you have time to DIY, there are good emails inside of you waiting to come out. Even if you don’t think there are. I teach you how to create key email sequences and write powerfully persuasive emails that connect with subscribers and have them reaching for their wallets.
Hire an email expert
You know enough about email marketing to know that you don’t have time to be your own expert. You know it’s not something you don’t want to mess around with and want someone to take it off of your hands and create a sustainable revenue-generating program for you.
Who am I?
HEY, I’M TAMSIN.
I dish out practical email marketing advice for how to write emails that open hearts, minds and wallets.
With SO much noise out there about what to send and when to send it, I can help you create smart ways to deliver engaging content that your customers will love.
I have over 17 years of direct marketing experience and created The Email Marketing Mum in October 2018 to specifically work with Australian and International women business owners who want to make email their No. 1 marketing channel for driving sales.
Want to know how email marketing can help your business grow?
What my clients said...
Free Guide: 37 Lead Magnet ideas to grow your email Iist
Let me take a guess at what might be holding you back from emailing your list…
You mainly focus on how to NOT annoy your email subscribers and your writing doesn’t sound like you.
You’re worried that they’ve already heard your message before and that you’re repeating yourself.
You’re worried you’ll be called a spammer just by existing in their inbox.
And when you’re not doing that you’re…
Unsure about what to say or send to your subscribers…
Trying to figure out how to get the words from your head to the page without sounding like a robot…
Wondering how to grow your email list…
And, that’s even before thinking about how to automate it all.
Your knowledge gap feels vast…
… even though you’ve spent many hours filling it with all the information you can get your sanitised hands on, praying something will work.
You’ve tried to replicate other people’s email marketing strategy, but it doesn’t work for you.
You assume it’s you, or you did it wrong.
Maybe email marketing isn’t for you after all.
There’s one HUGE problem with that scenario…
… all of the people you got the free advice from don’t know you or your business.
It’s like trying on someone else’s clothes and wondering why they don’t fit properly.
That’s not how email marketing should feel.
Your business is unique and so is what you’ve got to say.
It should feel like sitting down to write to your friend. A friend that is into what you’re into but just needs some help to get where you are.
And, when it comes to the selling bit, it hardly feels like you are, because there’s no doubt that you’ve got what they need.
They know it. And you know it.
Cue the cha-ching notifications.
Become your own email marketing expert...
“Makeover My Email” Masterclass
Watch me break down how to write better emails from real-life business owners in my community – all with well thought out strategies, just in need of a little help to nail their execution.
Content Brainstorm and Visibility Planning
Imagine sitting down to write an email, already knowing WHAT you’re going to say because you’ve got a bank of ideas to draw from. Not only that, but you’ve laid out a sustainable way to be visible.
How to create a standout welcome sequence
Learn to create an attention-grabbing email welcome sequence. I’ll help you uncover how much value you have to offer + give you easy-to-follow email recipes to tailor for your business.
You don’t need a ton of subscribers, you just need a strategy that gets your emails opened, loved and making money.
Your email list is your business BFF. No matter how BIG or SMALL it is. Embrace it. Like right now!
Building your list with the right people is the key to unlocking your email success.
When you start treating your list as your most prized asset you start to become more protective of it. And, like an underground club, you become choosey about who you let in.
Once you change your mindset in that way, you’ll come to realise that being on your email list is a privilege.
And in turn, you’ll only want to nurture your subscribers and make them feel seen, heard and understood.
WORK WITH ME
From the blog
You’ve probably heard the term ‘Welcome Email Sequence’ being thrown around a lot, you may even have one or two emails set up yourself… but what is a welcome email sequence and why is it important? A welcome sequence is an important part of your email marketing strategy becau
Ever wonder how some business owners send well put together marketing emails that are a breeze to read? Where their copy draws you in from the first sentence before seamlessly segueing into a call-to-action that doesn’t feel like they’re selling you anything (even though they are). You could say
When it comes time to sitting down to write your email copy do you find that you’re suddenly fascinated with cleaning the top shelf of the pantry? What about when you finally do run out of ‘important’ household chores? Do you sit at your computer and bash out some solid copy for twenty minute
If you own an online store and don’t currently have a lead magnet, or only have a discount offer, then this post is for you. Thinking outside of the square by creating a lead magnet that goes beyond giving a discount will go a long way to building a loyal customer base. Read on to see how three e-
Finding the right email marketing platform for your business depends on what you want to use it for, but knowing what that is exactly be can hard to articulate, especially if you don’t know much about email to begin with. I feel you. That’s why I’ve created a 10 step...
It’s great to see all that effort you’ve put into your promotional campaigns is finally winning you new customers. High five girlfriend! Now the question is, once someone buys from you – then what do you do with them? Their shopping experience doesn’t end once they’ve submitted their order