Home - The Email Marketing Mum
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Email marketing tailored for your business

Coaching. Strategy. Management.

Cut out the chaos and confusion and bring calm and clarity to your email marketing.

Learn how to attract the right subscribers, create copy that connects with them and intuitive automations that deliver your message at just the right time.

Want to nail your email but not sure where to begin?

I'm here to help if you feel like...

It’s not your expertise. You have no idea where to start and there are so many new things to learn.

You’ve dabble in sending a few emails, but need someone to help set up a better system that you can just run with.

You need to focus on other areas of your business. You have very little time and it’s your least favourite thing to do.

You enjoy doing it but know it's important to your business success in the long term to have an expert help to optimise it with you.

You’re sick and tired of ‘gurus’ who promise the earth and don’t follow through.

Your emails aren’t converting well and you’re not sure why.

It’s easy to feel overwhelmed by all the marketing information out there. Knowing what to prioritise first and how it all connects together can be a minefield.

That’s why I offer end-to-end management services as well as tailored coaching services for those who prefer to DIY, but lack the know-how.

Choose your preferred way of working and then book in a FREE 30 minute clarity call (no obligation).

Who am I?

Hello! I’m Tamsin.

I’m an email marketing specialist for service-based and eCommerce businesses as well as not-for-profits.

I help you create smart ways to automate your email marketing as well as deliver engaging content that your customers are going to love.

Armed with over 10 years working in not-for-profits nobody knows how to make a small marketing budget work better than me! This is why I love email marketing – it has a great return for very little spend.

Want to find out more about how email marketing can help your business grow?

What my clients said...

“Tamsin has provided me and my clients with such fantastic expertise on email strategy. She specifically researched our industry and gave us valuable and useful insights that we could apply immediately. I was highly impressed with Tamsin’s level of professionalism throughout our communication and would recommend her to other businesses”.

Renee Austin
Strategy Republic

“I hired Tamsin to help me reshape my email marketing funnels, drive more conversions and improve the experience for my subscribers. I couldn’t be happier with the amazing job she is doing. I’ve worked with many agencies and contractors over the years and it’s rare to find someone who takes the time to really understand my customer, clearly map their journey and make excellent recommendations to achieve my desired outcomes. Tamsin is excellent at what she does and I highly recommend her to any small business owner looking to improve their email marketing.”

Jessica Osborn
Marketing Coach

“I loved working with Tamsin! I engaged her to determine my email marketing strategy and develop my automated welcome email sequence for Pure Bundle. She went over and above to deliver what we agreed and more. I love the way Tamsin shares the why behind everything she’s doing, answers my many questions along the way, and works with you to deliver the best outcome”.

Sally Giblin
Pure Bundle

Email Services (at a glance)

Email list growth that focusses on attracting the right people to your business.

Creating personalised customer experiences using segments and tags.

Intuitive automated email sequences that speaks with your subscriber not at them.

Newsletter and campaign management designed to nurture subscribers and deepen their connection with your business.

Content that subscribers want to know and copy that engages and connects.

Signature Email Dashboard full of insights and recommendations for building a powerful email program.

Why email marketing?

Email is no longer about spamming people, but instead it’s about creating real connections and raving fans of your brand.

There is no algorithm controlling your content. Email subscribers are five times more likely to see your content than your Facebook followers.

And, it works! It’s the most widely used marketing channel for lead generation and conversion.

People who convert in to paying customers will spend up to three times more than customers who are acquired from other channels.

Latest from the Blog

Great if you’re new to email marketing and want to set it up right the first time.


Account set up and 1:1 training session

Free ways to grow your subscriber list

Tailored template design

Tailored automation build + strategy

Understanding your key metrics

Email best practice cheat sheet

Content ideas cheat sheet

+ 1 hour of coaching

Ideal for businesses with established email programs that are in need of a serious boost.


Comprehensive audit of current email practices

Tailored action improvement plan

Data deep dive into email data (requires min. 1k active subscribers)

Data report: comprehensive analysis and recommendations for your email program so your business can grow and scale.

+ 2 hours of coaching

Ideal if you’re all over email marketing and need a safe pair of hands to deliver on something.


Campaign management for one-off or ongoing campaigns

Monthly newsletter management

Data segmentation

Strategy sessions – acquisition, retention or testing

Data deep dives

One-off reporting and/or set up